 Branding Implementation ? - starting out, should you put your brand name on the front
Am in the design process and am deciding if I should put my brand name on the shirt.....do not have a logo (kind of like Abercrombie and Hollister who have their name on every shirt but no logo).
I really feel as my brand name adds a decorative feel/style to the shirt, but I don't know if it will turn customers away for the simple fact that nobody has heard of it and therefore do not want to be seen in public with it.
---In handling this, should I just leave the brand name on from the beginning in hope that the visibility for the few who buy will build some reputation and cause more to buy- or -
should I leave it off initially and let word of mouth from the site and advertising take a roll for a while until I gradually introduce it, or does it really matter? |