Rodney

Quote: I'm sure this question has been answered a trillion times but as a newbie I would definitely appreciate hearing the answer

You can find the answer by doing a forum search for retailers or wholesale pricing

All those "asked a trillion times" questions are all saved here so that people can easily access them with a search to find the answers they need. That's the beauty of a forum. We also have a whole section of the forum for selling offline to stores: http://www.t-shirtforums.com/offline-retail-tradeshows/

To answer your question though, generally the wholesale price you sell to stores is about half of what your retail selling price is (because the store wants to mark it up at least 100%)

Quote: I'm asking because I was looking into purhcasing luxe-t t-shirts, which go for about $12-18 a shirt

I don't think you're looking at the right price for luxe-t t-shirts. I'm 99.9% positive that the wholesale price isn't $12-18 per shirt. What you saw was probably the RETAIL price.

Quote: Basically I want the suggested retail price for the shirts to be $40 - $60 and want to ensure that I get the best material and quality to justify that price.

If you are selling to high end boutiques and you have a quality garment, it's possible to set that as your suggested retail. Your wholesale cost (what the stores pay) would then be aroun $20-$30. That means you would have to make sure that your cost to make the t-shirts is less than $20-$30 so you have room for profit.


PS: I changed the thread title from "The Exciting Part" to a more descriptive title so that when other people are searching for answers about how to price shirts, they will be able to quickly look at the topic TITLE and know what kind of answers will be inside

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Rodney Blackwell - T-Shirt Links Directory - T-Shirt Countdown

 

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