Thread: custom tshirt for $2
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Old August 17th, 2007 -   #6 (permalink)
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Default Re: custom tshirt for $2
Quote:
Originally Posted by Rodney
Actually, I'm pretty sure they are Gildans and they are printed with their direct to garment printer.

They did it as a (loss leader) promotion to get the word out about their fulfillment service.
studies show that by selling low ticket items (way below standart price) to attract clients works but the clients you attract are NOT loyal long term. Because they shop/buy from whoever has the lowest price.

so, when you start selling at standard price they look elsewhere.


Not a good kick-start promo if the aim is to build a loyal long term clientele.
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