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Old August 15th, 2007 -   #3 (permalink)
BWS
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Default Re: Profit - Missing Something ?

Quote:
Originally Posted by shirtguy64
Listers,
I calc'd for 200 shirts plus 3 additional colors, the profit would be about 42% if selling at $20. The other services are only 10% - 20%. Am I missing something ?
You may also be missing the fulfillment fee of $3.50 per order, which on an order for a single shirt cuts a ways into that profit margin. It makes sense in a Printmojo store to do everything you can to encourage orders of more than one shirt, to spread that fee out.

Because they let you establish your own discount coupons that are available on orders above a given dollar value it's pretty easy to create a discount coupon for an order of two or three shirts. That way the customer gets a better deal, while you can amortize the fulfillment fee on those larger orders.
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