 Re: Cold Calling
I decided today that I would try some phone calling just to see how it worked. I called 15 places. Now, let me first say that each day since I began full time, I have done no direct marketing except walk ins. When I looked at 2 things, my watch and my odometer it became very clear to me that I was not being as efficient with my time as I would like to be....and I was putting a lot of miles on my car, some of which are unnecessary.
Back to the top. I called these 15 places in one hour's total time and I have done no driving. Everyone was just as receptive on the phone as the other customers had been in person and I have set up 6 appointments with people/companies that I know are interested in learning more about my company, 4 said they will call when they run out of inventory (these I will put on my call back list and try again in another 2 weeks or so), and 3 said that they would pass my info along to the appropriate person(I will also call back at a later date), and 2 were committed to other companies.
All together everyone was very nice, no one seemed put off by being approached on the phone and I would consider this a very positive form of getting the word out about my business.
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