 Re: Cold Calling
Here is my opinion.
Phone...Because there are so many telephone solicitors out there, I wouldnt bother. If you were to call me, Id hang up, you wouldnt get time to say what you want to say
Cold Calling....I can see you! Even if Im not interested, you can leave your literature, and I will very likely look at it later before I throw it out.
Cold calling is about the only thing that has consistently worked for us. We do not give a schpeel or do any hard selling. We pop in, tell them who we are, and say "We just want to leave you our brochure and business card, if you need any of our services, please give us a call." Then we head out towards the door....then tell them to have a nice day.
........every single time, when we looked back once we got to the door, they were looking at our literature. Many times, they have rushed to stop us before we actually leave, and have had orders and checks in hand by the time they were done with us. Other times, several months later one of the folks we dropped in on still had our card, and she wanted new signs for her store. (She remembered us)
Cold Calling is more time consuming, but in my opinion, a better bang for your (buck) so to speak. |