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What do you think that customers prefer? | |  | |  | |
If it's the "lesser of two evils", I think most
customers would prefer a phone call because they can just hang up on you.
That's the thing about cold calling though...it's not so much about what the customer wants, but what is most (cost) effective for the marketer.
The
customer would probably prefer to find new business/vendors by word of mouth, or to have them easily found when they are out searching (YellowPages, local google/yahoo searches, etc)
If you are truly concerned with what the customer prefers, you might try a "warm" call and start with a postcard mailing or even sample printed shirt and then follow up with a phone call if they don't contact you first.