 Re: One percent rule
But Amazon is a bad example in my opinion. Remember that for all intents and purposes they have "every" book in existence, good prices, a stellar reputation, and free shipping for orders over $25. As an independent t-shirt retailer you have a small inventory of t-shirts, comparable prices with everybody, probably realistically no real reputation, and you charge for shipping. While I have no basis for the number I'm going to give out, I think 10% would be very high.
__________________  I am not a woman. I am a man. It's just a nickname. Honest.  |