 One percent rule
Hi
I recently came across some info on here regarding the 1% rule of sales which has really made me think. For anyone that doesn't know, it seems that agood rule of thumb is that for every 100 visitors you have to your t shirt site, you make 1 sale.
To cut a long story not so long, I wanted to set up a small online t shirt label about 4 years ago but realised I was grossly underprepared. After quite a bit of research, I decided to set up a website which would attract the exact target audience I was hoping to sell to so that when I eventually came to set up the label, I would have free marketing.
The site I run now gets around 3000 unique visitors a week and I am about to sponsor the site with the label and advertise it on every page. However, by the 1% rule which generally applies to all marketing too it would seem, of the 3000 visitors a week, 300 would visit the label website and 3 would buy per week.
3 a week!? I'm now bricking it cos setting up the label has taken me best part of 6 months. Perhaps because all visitors will be the exact demographic I'm looking for I shouldn't pay too much attention to this rule?
Any thoughts or advice would be most appreciated? |