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Originally Posted by Melinda Lutes |  | | | | | | | | | Hi everyone --
I am a newbie here and was just going thru some of the threads and thought I would comment about this topic. In addition to having a t-shirt business, I am a PR Specialist and instead of buying ads, do some Publicity on your company --- it's FREE! You need to be very creative and don't feel bad if your story doens't run the first time, but your odds will increase dramitically if you find your niche publication -- (ie: if you sell t-shirts of dogs, target dog publications). If you come up with a creative news angle about your company, they will run it!
Trust me, this is what I do for a living. It takes a little practice and some patience, but it WILL work. Magazines are expensive and unless you give the readers a special offer, it will be extremely hard to measure --
Good luck!  | |  | |  | |
I like Melinda's approach. If you can get mention in something "newsworthy", it is definitely more valuable.
I work in the publishing industry and I know that most ads are run in consecutive issues in order to create brand awareness. Often times a first time ad is overlooked -- it may take 2 or 3 ads in subsequent issues to build any sort of connection.
That being said, I think placing ads is a poor use of funds. The results are very difficult to measure and quantify.
Neil