innovproductions

Quote: Originally Posted by Rodney It is mostly the "branding" that makes people pay that much. Not everyone is going to buy their shirts, but they have created a brand that has the feeling of "exclusiveness" and "high style" that makes people want to pay more for their shirts. That happens with putting out a quality product (quality blanks, quality printing) but the biggest part of getting people to pay that much is advertising and marketing yourself as a high end brand.

Exactly, and this is the same method used to sell a lot of luxury goods who hold an imaginary position in the public's mind. I'd be interested to know though if the profit they make from a high price and low merchandise cost they all use it in the advertsing & branding costs...

 

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