Hi everyone --
I am a newbie here and was just going thru some of the threads and thought I would comment about this topic. In addition to having a t-shirt business, I am a PR Specialist and instead of buying ads, do some Publicity on your company --- it's FREE! You need to be very creative and don't feel bad if your story doens't run the first time, but your odds will increase dramitically if you find your niche publication -- (ie: if you sell t-shirts of dogs, target dog publications). If you come up with a creative news angle about your company, they will run it!
Trust me, this is what I do for a living. It takes a little practice and some patience, but it WILL work. Magazines are expensive and unless you give the readers a special offer, it will be extremely hard to measure --
Good luck!
