apang42

My company, Bear Annihilator Apparel, has been around for a little over a year. However, we've generated a lot of demand and a small cult following in the Phoenix area largely due to selling t-shirts each month at First Friday, the nation's largest artwalk. Although we're popular in Phoenix, we're unknown almost everywhere else.

Every month we receive such a strong response from customers that it leads us to believe that we have a pretty good shot at getting carried at stores across the nation, but the high cost of trade shows like Magic (~$5000+) is holding us back.

My question is, would it be worth taking a loan to cover the cost of admission to Magic and relabeling my brand's shirts? How much in sales do new companies typically generate at Magic? Would going to Magic or any other trade shows such as Pool or Agenda a guarantee for national distribution?

 

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TshirtGuru

Quote: Originally Posted by apang42 My company, Bear Annihilator Apparel, has been around for a little over a year. However, we've generated a lot of demand and a small cult following in the Phoenix area largely due to selling t-shirts each month at First Friday, the nation's largest artwalk. Although we're popular in Phoenix, we're unknown almost everywhere else. Every month we receive such a strong response from customers that it leads us to believe that we have a pretty good shot at getting carried at stores across the nation, but the high cost of trade shows like Magic (~$5000+) is holding us back. My question is, would it be worth taking a loan to cover the cost of admission to Magic and relabeling my brand's shirts? How much in sales do new companies typically generate at Magic? Would going to Magic or any other trade shows such as Pool or Agenda a guarantee for national distribution?

Read this thread Tips of Starting a Clothing Brand, it has a link to someone who just went to Pool and he shares his experience.

 

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