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Discuss the process of getting your t-shirt line into brick and mortar stores and selling offline. Topics include industry tradeshows, events, line sheets, sales reps and other retailing tips and advice.

Our first booth at the Flea Market



 
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Old September 11th, 2009 Sep 11, 2009 10:19:35 AM -   #1 (permalink)
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Default Our first booth at the Flea Market

I'm a bit nervous like a kid about to speak to a large crowd at school for the first time. We will have a booth at a major flea market this Sunday. We are sharing the booth with two other clothing entrepreneurs in the family.

After pressing most of our inventory, we realize that we don't really have that much! Fortunately, we will fill the void with scarves and blank t-shirts (mostly pro club).

My cousin will be selling her own printed t-shirts and she got hold of a bunch of new jeans to sell for $10! My sister-in-law has lots of dresses and t-shirts as well.

We have 1 10x10 straight leg EZ up and a back up canopy if there happens to be space. I made two 20x30 signs from a photo shoot we just did. I'll be printing some other stuff on the Epson 1400 and put them on a 20x30 poster board which I'll stick to a plastic saw horse.

I regret not making time to create a vinyl sticker to put on my canopy. We can't take credit cards at the moment.

I'm trying to figure out the easiest way to make price tags. I will also create a card to place in the bag to plug our website, facebook, and twitter sites.

We are treating this like a family project in the hopes to have a lots of fun. I'll report back Sunday night after all is said and done. I'm sure we will have pics as well.

Good luck to us
 
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Old September 11th, 2009 Sep 11, 2009 10:26:41 AM -   #2 (permalink)
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Default Re: Our first booth at the Flea Market

which flea market in LA will you be at ?

And no worry about credit cards cash talks at a flea market haha
Good Luck though
 
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Old September 11th, 2009 Sep 11, 2009 10:41:34 AM -   #3 (permalink)
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Default Re: Our first booth at the Flea Market

Quote:
Originally Posted by Rexx
which flea market in LA will you be at ?

And no worry about credit cards cash talks at a flea market haha
Good Luck though
We'll be at the Pasadena Rose Bowl. It's huge with tourist as well. Thanks.
 
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Old September 11th, 2009 Sep 11, 2009 10:55:13 AM -   #4 (permalink)
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Default Re: Our first booth at the Flea Market

Go to Walmart and pick up a box of small safety pins. You may have to go to Office Depot or Staples for the following. Pick up hang tags that have a string on them. Go to the labels section and see if they have labels( the name badge size) that you can run through your printer. Print out your info on name tags and attach them to the hang tags and pin to the garment.

Next week, search the web for a sight that will make custom labels. But, the above should get you through the weekend and give your clients all of your info.

Good luck.
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Old September 14th, 2009 Sep 14, 2009 1:13:21 AM -   #5 (permalink)
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Default Re: Our first booth at the Flea Market

We'll it was quite the learning experience. We started the day early to get there by 6AM. I could not believe the lines of cars trucks waiting to get into the Rose Bowl to set up. It made me realize that this is no ordinary event. This is serious and people are here to do business.

We split the booth with two other family members that sell clothing. I was really glad because there was no way our booth would've looked stocked with only our merchandise. Also, splitting the cost of the booth allowed us to afford a better location in the Flea Market which has many price points.

After unloading and setting up the canopy, I was challenged with the decision on how to lay out everything. I suddenly realized how important presentation was and the difficulties of placement strategy.

I was really disappointed that we had a dark canopy cover. I wanted to get a white canopy to bring in the light but could not find one in time. Our booth looked like a dark cave at times.

Here are a few things that stand out and advice I want to share with other newbies like us:

Bring small bills to make change

Kids get in the way (I love my son and his cousins but they were all over the place.)

Our mirror helped a lot

Dressing room helps (We didn't have one and many wanted to try on the jeans we were selling.)

Large posters of our model in our shirts helped a lot. We sold more of the two shirts in the posters than of anything. There must have been a correlation.

Music is a like a customer magnet.

Rearranging and refolding your clothes makes you look like a customer....attracting other to check you out.

I made a sign describing some of our most interesting low price merchandise. We had jeans for $10 which nobody would've know about without the sign.

Packing tape is a life saver. We used to steady and place many things.

I'll post more when I remember stuff. I'm really tired after today.

 
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Old September 14th, 2009 Sep 14, 2009 3:29:31 AM -   #6 (permalink)
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Default Re: Our first booth at the Flea Market

Well done for making an effort of it and giving it a go.
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Old September 18th, 2009 Sep 18, 2009 7:15:27 PM -   #7 (permalink)
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Default Re: Our first booth at the Flea Market

Suggestions: Price Tags. I make my own on my laser printer. I use the Word business card template and print up my own. My name is across the top. Then about 1/2 down is the style (if you only have two or three styles you could pre-print them. Because we had many different designs I just left a blank line. Next came the size and I put on Size_________, and hand wrote the size, S,M,L, XL, 2X, ETC. A couple of lines later I had the price. Again we only had 3 prices (a seasonal price, reg size price and 2X and larger. Cut them out on the paper cutter, used a hole punch to put a whole in, then purchased a tag gun at Office Max. Put the price tag through the tee shirt label. It worked and looked pretty good too.

If you do it again and can afford it, buy a camp shower to use as a dressing room -- cheap and very portable.
 
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Old October 5th, 2009 Oct 5, 2009 2:50:26 PM -   #8 (permalink)
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Default Re: Our first booth at the Flea Market

Quote:
Originally Posted by poker
We'll it was quite the learning experience. We started the day early to get there by 6AM. I could not believe the lines of cars trucks waiting to get into the Rose Bowl to set up. It made me realize that this is no ordinary event. This is serious and people are here to do business.

We split the booth with two other family members that sell clothing. I was really glad because there was no way our booth would've looked stocked with only our merchandise. Also, splitting the cost of the booth allowed us to afford a better location in the Flea Market which has many price points.

After unloading and setting up the canopy, I was challenged with the decision on how to lay out everything. I suddenly realized how important presentation was and the difficulties of placement strategy.

I was really disappointed that we had a dark canopy cover. I wanted to get a white canopy to bring in the light but could not find one in time. Our booth looked like a dark cave at times.

Here are a few things that stand out and advice I want to share with other newbies like us:

Bring small bills to make change

Kids get in the way (I love my son and his cousins but they were all over the place.)

Our mirror helped a lot

Dressing room helps (We didn't have one and many wanted to try on the jeans we were selling.)

Large posters of our model in our shirts helped a lot. We sold more of the two shirts in the posters than of anything. There must have been a correlation.

Music is a like a customer magnet.

Rearranging and refolding your clothes makes you look like a customer....attracting other to check you out.

I made a sign describing some of our most interesting low price merchandise. We had jeans for $10 which nobody would've know about without the sign.

Packing tape is a life saver. We used to steady and place many things.

I'll post more when I remember stuff. I'm really tired after today.

A great checklist of information. I will be going to my first event at the end of this month. This will help us out greatly. THANKS!
 
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Old October 5th, 2009 Oct 5, 2009 3:04:40 PM -   #9 (permalink)
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Default Re: Our first booth at the Flea Market

I see retro kitty!!!!
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