We'll it was quite the learning experience. We started the day early to get there by 6AM. I could not believe the lines of cars trucks waiting to get into the Rose Bowl to set up. It made me realize that this is no ordinary event. This is serious and people are here to do business.
We split the booth with two other family members that sell clothing. I was really glad because there was no way our booth would've looked stocked with only our merchandise. Also, splitting the cost of the booth allowed us to afford a better location in the Flea Market which has many price points.
After unloading and setting up the canopy, I was challenged with the decision on how to lay out everything. I suddenly realized how important presentation was and the difficulties of placement strategy.
I was really disappointed that we had a dark canopy cover. I wanted to get a white canopy to bring in the light but could not find one in time. Our booth looked like a dark cave at times.
Here are a few things that stand out and advice I want to share with other newbies like us:
Bring small bills to make change
Kids get in the way (I love my son and his cousins but they were all over the place.)
Our mirror helped a lot
Dressing room helps (We didn't have one and many wanted to try on the jeans we were selling.)
Large posters of our model in our shirts helped a lot. We sold more of the two shirts in the posters than of anything. There must have been a correlation.
Music is a like a customer magnet.
Rearranging and refolding your clothes makes you look like a customer....attracting other to check you out.
I made a sign describing some of our most interesting low price merchandise. We had jeans for $10 which nobody would've know about without the sign.
Packing tape is a life saver. We used to steady and place many things.
I'll post more when I remember stuff. I'm really tired after today.
