Tags, labels, bags... what's important to a retailer?
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Discuss the process of getting your t-shirt line into brick and mortar stores and selling offline. Topics include industry tradeshows, events, line sheets, sales reps and other retailing tips and advice.
Tags, labels, bags... what's important to a retailer?
Tags, labels, bags... what's important to a retailer?
I've been getting my art screened onto Hanes Beefy-Tees and therefore my shirts have Hanes tags. I haven't started tagging anything I sell yet because so far it doesn't seem necessary. But I want to start selling to stores in the next six months and I need to start thinking about what that's going to take. I've read the excellent "selling t-shirts to distributors" thread, but it doesn't touch on the notion of tags, labels, pressing, bags, etc.
When the time comes to send shirts to a store or distributor what must I have done to those shirts first? Should I have custom tags sewn in? Should I have all the shirts pressed? What is expected of me?
Re: Tags, labels, bags... what's important to a retailer?
Quote:
Originally Posted by PvN Captain
When the time comes to send shirts to a store or distributor what must I have done to those shirts first? Should I have custom tags sewn in? Should I have all the shirts pressed? What is expected of me?
Good question. I think it would probably be best to contact the retailer in question to see what their own policies are for wholesale orders. I know that many shirts I see for sale in stores still have generic Hanes/Gildan/etc. tags left in, so I don't think that is essential - but it may vary with the retailer.
Re: Tags, labels, bags... what's important to a retailer?
I've seen t-shirts in large retail stores that have Hanes labels or Gildan or AAA labels. T-shirts from major music artists with generic brand labels in them.
Tags help you establish your brand (if that's your goal) and they can help you seem more professional to some markets. I have a sneaking feeling that the mostly make the person/company feel better about their t-shirt line (even though I relabel some of my shirts).
If you do a forum search for relabel, relabeling, you'll find lots of helpful topics as well.
Re: Tags, labels, bags... what's important to a retailer?
I've seen shirts retailing for USD $45 and hoodies for USD $90 in stores that still had the original brand tag in. I think it would create a good impression with the retailer, and some will require it, but overall it's not a necessity.
Quote:
Originally Posted by Rodney
I have a sneaking feeling that the mostly make the person/company feel better about their t-shirt line
That's my feeling on it. I'm sure it sometimes makes a difference, horses for courses, different when talking about Big Business vs. Average Joe Startup, etc. but in the main... that's the reason.
This is a discussion about Tags, labels, bags... what's important to a retailer? that was posted in the Offline Retail and Tradeshows section of the forums.
Tags, labels, bags... what's important to a retailer? 
