I am based in Europe, and have started a small T shirt website. We have been online for about 5 months now and we want to expand into some smaller retail shops. We are about to employ a rep that will 'test' the market for us with sales at 10 shops. He thinks we need a collection of about 30 designs, but I think that makes things a little too complicated from the 'back end' point of view - we don't really have an advanced inventory system and I want to keep it as simple as possible, and that means for me maybe 10 designs in total. I'm not sure though if this is enought to really build up the brand image?!
chris
--------
Luvian