Trade Show Attendees: What Information Do You Want?
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Discuss the process of getting your t-shirt line into brick and mortar stores and selling offline. Topics include industry tradeshows, events, line sheets, sales reps and other retailing tips and advice.
Trade Show Attendees: What Information Do You Want?
Trade Show Attendees: What Information Do You Want?
My company is exhibiting at 5 ISS Shows this year. We were at Long Beach and Orlando and we will be at Atlantic City, New England and Schaumburg.
As Director of Marketing, my job is to put together all the samples and informational material the people who work the show hand out to those who come to our booth. What I need to know is what those of you who come to our booth would most like to receive. Right now we try to do a bit of everything, and it gets kind of time consuming.
Are samples most helpful? Do you prefer an informational packet or one page handouts? Would you rather just have something small with our web address, so you can look us up later and learn more? If you're interested in a company, what do you find most helpful?
Any feedback or suggestions you can give me would be really appreciated.
Re: Trade Show Attendees: What Information Do You Want?
I would appreciate if you would get the Scanner to Scan our badges to get our information vs asking for a business card!
I can not stand carrying all those catalogs... so if its something we really are interested in, I grab a business card and make sure they have our information so we can stay in contact with them.
Re: Trade Show Attendees: What Information Do You Want?
We do have a scanner in our booth at each show, so that's been handled. Scanning is so much easier!
I know that a lot of people don't like to be weighted down with tons of stuff, plus at the bigger shows you'd need to drag a cart after you to carry it all. Maybe we just need to do something small as a reminder. If we scan your badge, we will have your information and we will be in touch.
Re: Trade Show Attendees: What Information Do You Want?
I like both scan & handout. I don't like to carry too much stuff but I will go home & read the information that I've picked up whereas I'm less likely to read what comes in the mail later because I'm busy. I wouldn't hand out anything too small because I think a lot of that stuff gets lost. I think something eye-catching with all your contact information & a business card attached works best.
Re: Trade Show Attendees: What Information Do You Want?
We do have really eye catching collateral material, which comes in a couple of sizes, so you can have the full folder with all the one page informational handouts, or a 4 page brochure. We also have samples of our products, but most of them are light and easily portable.
This is a discussion about Trade Show Attendees: What Information Do You Want? that was posted in the Offline Retail and Tradeshows section of the forums.
Trade Show Attendees: What Information Do You Want? 
