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Discuss the process of getting your t-shirt line into brick and mortar stores and selling offline. Topics include industry tradeshows, events, line sheets, sales reps and other retailing tips and advice.

Working A Fair/Event



 
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Old December 31st, 2007 Dec 31, 2007 7:01:29 PM -   #1 (permalink)
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Default Working A Fair/Event

I have seen people discussing working outdoor events such as a fair. What can be done outside? Do you bring transfers and heat press them in front of the customer? Or, can you find a clean area to do your printing and take custom orders where you might have a printer set up in a clean room. Obviously if you are absolutely sure you have a winning shirt design you can print 100 of them and feel there is no risk. I guess if you had an office close by you could email the designs and have someone print and deliver them every couple of hours...
 
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Old January 2nd, 2008 Jan 2, 2008 10:46:44 AM -   #2 (permalink)
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Default Re: Working A Fair/Event

The main issue with outdoor events is electricity-the lack of it. Certainly, if it is available, you will pay a premium to get it.

How do you produce your products now?

A "clean room" is pretty much out of the question, both from a cost and logistics standpoint. If, say, it is a street festival, you could possibly make arrangements with a storefront business on that street to use their power and space.

Generally, your best bet is to have available your more popular products, have plenty of brochures (or samples) for your entire inventory, and take orders on those products you don't have available on hand.
 
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Old January 2nd, 2008 Jan 2, 2008 11:10:58 AM -   #3 (permalink)
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Default Re: Working A Fair/Event

We started our business during the summer at a local festival and brought pre-printed shirts with us to sell. We continued to book fairs and festivals and found that we were better off going with limited inventory of each design and offering to fill an order within a day or two. Some people wanted it then but most were willing to place orders and many of those same people, ordered from us for holiday gifts. During the winter fairs, we brought a heat press with us and made shirts on the spot. People loved it and sales were better, as a result. Electricity, at most events, is usually only about $25 more. I am finding that some of the outdoor events have electricity as well.
 
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Old January 2nd, 2008 Jan 2, 2008 1:34:03 PM -   #4 (permalink)
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Default Re: Working A Fair/Event

It depends, too, on whether you plan to do this once or twice or plan to make a regular endeavor of it. Is this to be a way to 'get out there' or a regular way to supplement your income?

We run the dog show circuits and print-on-demand on a variety of garments with any of our 2,000 designs (we carry transfers). If I only had a small inventory of designs, it would be easier to carry a variety of premade items, but with the selection we offer that is unrealistic.

Actually, because we are so much geared to 'print-on-demand' I can hardly give away a premade shirt~! (We have a box of first run premade shirts, errors, wrong size, wrong color at HALF price and might sell one at any given show!)

Some outdoor locations provide electricity (usually very reasonable/free) and when none is available we bring our own generator.

There are things we have become accustomed to, since we do LOTS of outdoor events. We fold and bag all our blanks against dampness/dirt and store in homemade shirt racks and plastic tubs. You never know what type of weather you will encounter -- could be nice the first day you set up and rain, wind, and even SNOW before the last day~~~!! (Yes, last year we scrapped SNOW off our outdoor tent -- that was a first.)
 
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Old January 3rd, 2008 Jan 3, 2008 1:22:35 PM -   #5 (permalink)
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Default Re: Working A Fair/Event

Quote:
Originally Posted by hobby
I have seen people discussing working outdoor events such as a fair. What can be done outside? Do you bring transfers and heat press them in front of the customer? Or, can you find a clean area to do your printing and take custom orders where you might have a printer set up in a clean room. Obviously if you are absolutely sure you have a winning shirt design you can print 100 of them and feel there is no risk. I guess if you had an office close by you could email the designs and have someone print and deliver them every couple of hours...
There's also some great tips about working events here:
events related topics at T-Shirt Forums
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Old January 8th, 2008 Jan 8, 2008 12:04:44 PM -   #6 (permalink)
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Default Re: Working A Fair/Event

I'm trying to start up my own t-shirt business. I'm just curious, do you have to pay to get a stall or just register somewhere. I'm guessing most likely you have to pay for a stall and anyone know the general cost? I attended one in New York on Broadway that's actually where I got the idea to do my own. Thanks guys.
 
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Old January 8th, 2008 Jan 8, 2008 12:20:33 PM -   #7 (permalink)
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Default Re: Working A Fair/Event

There is a fee to get a booth at a fair or crafts show. Most of the shows we did here in Maine have been in the $50-60 range and that has often been for two days. We booked a lot of one-day shows ($45 or so) during the pre-holiday season and did fairly well. The one show that bombed for us was an expensive one in a large arena during the weekend that followed Thanksgiving. It was poorly attended and the organizer booked five businesses that specialized in t-shirts! None of us did well and the cost was 3 times what we paid for other shows. We will not book that one again!
 
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Old January 8th, 2008 Jan 8, 2008 12:33:35 PM -   #8 (permalink)
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Default Re: Working A Fair/Event

Thanks for the info. That's a lot cheaper than what I expected but I am taking into consideration that you said Maine. I'm guessing that's going to be quite different from Manhattan NYC. Anyone else got info?
 
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Old January 8th, 2008 Jan 8, 2008 1:59:32 PM -   #9 (permalink)
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Default Re: Working A Fair/Event

Quote:
Originally Posted by HannahKate
It was poorly attended and the organizer booked five businesses that specialized in t-shirts! None of us did well and the cost was 3 times what we paid for other shows. We will not book that one again!
I was just woundering about that. how does that work when booking is there only a certain amount of the same type buisness is aloud and is this first come or do you have to know someone to get in also if there is one or more of the same vender do you guys get together to discuss pricess or do try to lowball the other im sure there;s some sort of unwritten rule that you guys follow or not.
 
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Old January 8th, 2008 Jan 8, 2008 3:44:16 PM -   #10 (permalink)
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Default Re: Working A Fair/Event

Quote:
Originally Posted by 2STRONG
I was just woundering about that. how does that work when booking is there only a certain amount of the same type buisness is aloud and is this first come or do you have to know someone to get in also if there is one or more of the same vender do you guys get together to discuss pricess or do try to lowball the other im sure there;s some sort of unwritten rule that you guys follow or not.
Yes/no, yes/no, yes/no, no/yes, no/yes, respectively.

There are so many types of 'vendor-style venues' that there really isn't a hard and fast rule. As someone else noted, things might be different from Maine to New York to Arizona to Florida.

My son and I do about 30 weekends a year at some type of event - mostly AKC all breed dog shows, but we have also set up at agility trials, specialty shows, pet expos, garden shows, and even a flea market. We are also involved in our local county fair, but not as a vendor (though I check out vendor row).

Wherever you go, you need to find out who is in charge of the vendors. Sometimes it is the event coordinator, sometimes it is another designated individual. Almost all events have some sort of structure as to fee/space/electricity/location/etc if they are expecting vendors. Some need to be contracted months in advance, some need practically nothing but a phone call a week prior to the event (I personally would never consider showing up, though, without some sort of contact.)

At dog shows the fees can go from a donation to $2,000 for a weekend, so we have had to do some homework as to which shows are most advantageous to us (and we aren't always right). Most events are looking to FILL whatever vendor space they have and most give preference to returning vendors.

Since a LOT of events are hosted by non-profit organizations, you are often dealing with folks who only do this ONCE a year for their event and there is a wide array of experience (or non-experience). Unfortunately, these folks don't always quite 'get' that this is a business for you and their decisions, good or bad, will seriously impact whether or not you make money at any given event.

Some shows may limit types of vendors, but many times, if space is available and a vendor is willing, they will sell the space. We have attended some events where the vendor chair thought 'grouping all like vendors' was a PLUS. too!

I don't 'get together' with the other shirt vendors or try to 'lowball' them on prices. I have a standard that I follow for MY booth. I have a quality line of designs, quality apparel to put them on, and a great attitude. My prices are reasonable and consistent and my repeat customers know this. I've had some vendors try to come in and sell 'stock design' t-shirts BESIDE me for $10.00 and I'll still have a better weekend that they will.

Because we do shows regularly, we know a lot of the regular vendors and made a lot of friends (some with full line t-shirt booths too) and it's a nice little community. Vendoring is a lot of work, though, all at once. Drive to location, set up, sell all day, tear down, drive home. Most of our shows are 3 days, but we do one, two, three, and four day events.

Hope that helps!
 
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