orale tees

what is a good minimum order to set when selling to retail?
the minimum my printer will do is 24 pcs per design, is this the number i should also set my minimum order for retail?

 

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paulo

Quote: Originally Posted by orale tees what is a good minimum order to set when selling to retail? the minimum my printer will do is 24 pcs per design, is this the number i should also set my minimum order for retail?

It is always good to work with the retailer on the amount of the order. Sometimes setting a minimum order will turn off some retailers for several reasons. ie. The minimum might be more than what they wanted, size of the store, etc.

24pc per design might be a little high. 6pc per design, enough for 2pcs per size. S M L

 

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Solmu

Quote: Originally Posted by orale tees what is a good minimum order to set when selling to retail?

There are a few different philosophies on this, and it's really up to you: there isn't one correct answer.

I think a good minimum order for a new company is 1. There's no reason to turn down a legitimate retailer, and you never know where things might begin.

As legitimate manufacturers we largely expect to be able to buy one item on good faith from our suppliers if we want to for some reason, so I would extend that courtesy to your retailers.

As the company grows (or if it begins large in the first place) it can raise the minimum order - annually with each major collection for example.

For minimum orders above 1 I think 6 is good. It's so low as to be negligible for the retailer, but high enough that you won't be losing money on labour.

24 as a minimum is something I'd reserve for larger (mostly chain) retailers.

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DRM

What if your product is in high demand. I can understand that philosophy for new unknown, but what if there is a definite audience looking for your product, is it okay to raise the minimum then?

 

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Solmu

Quote: Originally Posted by DRM What if your product is in high demand. I can understand that philosophy for new unknown, but what if there is a definite audience looking for your product, is it okay to raise the minimum then?

For sure. If you're setup for lean manufacture there's no point in rejecting small orders (unless it goes against your brand to be seen in small independent sellers), but if your overheads mean it's not cost effective, there's no reason to have a low minimum. You could aim your sales only at chain stores and have a 1000pc minimum. It really depends on your business model.

I just personally believe in ultra low minimums for independent startup labels. It's certainly not a golden rule or anything.

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shersher

With the economy is as it is now, you have to work with the retailers. Their numbers are low, so you have to make it a win win situation for them and yourself. Lower quantity and give them the chance to sell out and hopefully come and ask for more

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