silpada

Hi! finally i have my "seren-i-tees" in hand 256 shirts, 5 designs. I have individuals interested and I am quoting them $19 although I really think
$24 is more on target. If my math is correct each shirt cost about
$10 TOTAL to buy and screenprint.

My question is: I have a few retailers interested and they want me to
send pictures and PRICING.....i have NO idea what price to give them.
The shirts have oriental artwork and original wording regarding Serenity.
I think the concept is quite timely and very marketable to the Yoga
population and the recovery community....I don't wand to underprice
but I don't want to be turned away because of being too HIGH priced.
NEED INPUT QUICK AS I PROMISED INFO TO THESE RETAILERS NEXT
WEEK! I am not feeling so serene right now!

thanks,
Pam
Seren-i-tee

 

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paulo

If your target MSRP is around $24 and your cost is $10, then wholesaling the items would be around $12-$13.

More or Less.

 

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cheerupblue

The retailer expects to double the wholesale price in general (i.e. if you wholesale for 10, they want to sell for 20). On the other hand, you have to make sure you make enough of a profit per shirt to make it worthwhile to you. If they order a large volume, are your costs for making the shirts any less? I have seen t-shirts in yoga shops for up to $30, so $13-15 wholesale would probably fit.

 

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silpada

Thank you, that really helps1 The person I am dealing with
in Canada is supplying to an UPSCALE shop. so that makes sense.Pam

 

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BEatMaKeR

45-50% MSRP is a good wholesale price. Seams to be industry standard.

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Shaun B. // www.pinnaclerhythms.com // graphic design // music production // entrepreneur

 

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feilong

Pretty much the way it works (and this is industry standard). You mark up our garments three times your cost MINIMUM (sometimes more depending if you have built a brand), and the retailer marks it up twice from what you sell it. So if a shirt retail for $30, you sell it to the retailer for $15, which means it should cost you no more than $5 to produce it. So if this doesn't add up, you need to find a cheaper way of making your product.

 

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TripleT

Did you spend $2,560 in total on the shirts? That should be very easy to figure out. Sounds like you're not too sure. It has to be hard to figure out a selling price, if you aren't sure of your costs. Better double check - that may put your mind to rest. Good Luck!

 

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Solmu

Quote: Originally Posted by TripleT Did you spend $2,560 in total on the shirts?

If she spent $2560 on the shirts her product cost was more than $10 a piece.

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Ceci n'est pas une autographe.

 

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TripleT

Quote: If she spent $2560 on the shirts her product cost was more than $10 a piece.

Pam said that she has 256 shirts.

Quote: If my math is correct each shirt cost about $10 TOTAL to buy and screenprint.

256 x 10 = 2,560


Do you have another way to determine "TOTAL" costs?

 

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feilong

Here is what anyone who is thinking anout selling to retailers should do. Figure out how much you think your product will retail for. Lets say a sweater will retail for $ 50 bucks. divide that by half to see what the retiler will buy it for so it'll be $25. then divide that by three which will $8.33. thats how much it should cost you for the finished product ( which includes, labeling, packaging) if it will cost you more than you need to fugure out how to make it fit in that cost before you produce anything.

 

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Solmu

Quote: Originally Posted by TripleT Pam said that she has 256 shirts. 256 x 10 = 2,560 Do you have another way to determine "TOTAL" costs?

Yes: by adding together the costs of doing business to arrive at a piece price. There's a few little things called labour, overhead, sundries, finishing costs, advertising, etc. etc.

Businesses that consider shirt cost plus printing cost to be total cost aren't businesses that are likely to last.

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Ceci n'est pas une autographe.

 

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TripleT

Quote: There's a few little things called labour, overhead, sundries, finishing costs, advertising, etc. etc.

Which part of "TOTAL" don't you get? Pam said those are her total costs in this situation (I doubt she is out advertising etc., at this point.) I suggested in an earlier post that she double check her figures to make sure they are correct - which is always a good idea.

Of course what you say in theory is true - but what's needed here is action.

Let's try to give Pam a suggestion to help her with her need for a quick reply to a pressing question, and help her close this sale

 

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Solmu

Quote: Originally Posted by TripleT Which part of "TOTAL" don't you get?

"TOTAL to buy and screenprint" implies the sum of those two figures only.

Quote: Originally Posted by TripleT Pam said those are her total costs in this situation

And I don't think they're true totals, but I might be reading too much into it.

Quote: Originally Posted by TripleT (I doubt she is out advertising etc., at this point.)

Irrelevant since it should (ideally) be factored in from the start in order to budget for it.

Quote: Originally Posted by TripleT Let's try to give Pam a suggestion to help her with her need for a quick reply to a pressing question, and help her close this sale

Given that "next week" was now two weeks ago, I don't think anything is pressing anymore.

Plus if the "individuals" being quoted $19 are retail prices, and not wholesale, she's screwed anyway.

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Ceci n'est pas une autographe.

 

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howrdstern

Solmu *Kudos* to all you said.... everyone should take those points into running their business - the phrase is "starving Artist" not "starving Businessman"

 

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TripleT

Quote: "TOTAL to buy and screenprint" implies the sum of those two figures only.

Implies is the key word - you think "Total" implies to the sum of "buy and screenprint only," however, within the context of what was written, "Total" seems to imply: Total.

Quote: And I don't think they're true totals, but I might be reading too much into it.

You might be. We know nothing of this business or how it is structured. It is entirely possible that there were no other expenses involved to the person who posted the question.

Quote: Irrelevant since it should (ideally) be factored in from the start in order to budget for it.

In theory that's correct, but this was a real life situation - if there were no advertising costs, etc., there's nothing to factor, and it would be foolish to retroactively factor in costs that did not exist.

Quote: Given that "next week" was now two weeks ago, I don't think anything is pressing anymore.

Sales are often closed after stated deadlines - and "deadlines" change all the time - you may be reading too much into it - there still may be a pressing need.

Quote: she's screwed anyway.

Really? I doubt it, and I don't think that's helpful.

But anyway, you make some good points for all of us to consider.