Showing at a Fashion tradeshow in February vs. August
Go to Page...
Discuss the process of getting your t-shirt line into brick and mortar stores and selling offline. Topics include industry tradeshows, events, line sheets, sales reps and other retailing tips and advice.
Showing at a Fashion tradeshow in February vs. August
Showing at a Fashion tradeshow in February vs. August
hey guys,
I'm starting to put the wheels in motion to show at either Magic, Pool, or United next year, and I figure I should show sooner rather than later, so I want to shoot for one of the February shows, but I was wondering...are there certain advantages/disadvantages to showing in February as opposed to August? If things are going well, then it'd be nice to show at both, but I don't want to count my eggs before they hatch or anything.
Is there a particular one that's better to show at? I'm guessing February, since that will be for showcasing Spring/Summer lines (which is more my thing), right?
Anyway, I'll be searching these forums for all the help I can get.
Thanks in advance!
__________________ SEIBEI - put a monster in your closet.
Re: Showing at a Fashion tradeshow in February vs. August
Quote:
Originally Posted by seibei
Is there a particular one that's better to show at? I'm guessing February, since that will be for showcasing Spring/Summer lines (which is more my thing), right?
That's what I would have said. Twice a year is good for established brands, but I would think it would make sense to show for the summer season for an upcoming mostly-t-shirts brand.
Re: Showing at a Fashion tradeshow in February vs. August
Quote:
Originally Posted by Solmu
I wondered if that would be the case. February seemed way too late for Summer, but too early for Winter.
Different designers/manufacturers have a stated ship date for different designs. They show the samples or designs during the different shows and start writing orders for future ship dates.
Reatilers would usually order in advance so that the products arrival are steady throughout the season. Most of the time if you don't order in advance the designer/manufacture may no longer have the designs you want because they have been allocated to those that have pre-ordered.
This is a discussion about Showing at a Fashion tradeshow in February vs. August that was posted in the Offline Retail and Tradeshows section of the forums.