kcw3

I have an online store for selling my shirts and have now started selling to retail as well. For those of you that do this, how do your retail prices on your website compare to MSRP?

Most of my shirts wholesale for $10 and retail for around $20. I sell them online though for $16.95. Is this going to turn potential retailers away?

I'm thinking that if I want to focus on retail I should make my online retail price the same, especially some interested retailers have online stores as well?

Thanks!

 

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Rodney

Quote: Most of my shirts wholesale for $10 and retail for around $20. I sell them online though for $16.95. Is this going to turn potential retailers away?

Yes, if you're selling to retailers, I think this could turn them away since you'll be undercutting their prices.

It might depend on your focus though, if you're selling a lot to offline stores, I would make your online price a bit higher or at least in line with the offline store retail price. That way you encourage more large orders from stores.

If you only have a few offline stores and you prefer selling online, then you could just make the online price closer to the offline sale price, and then with shipping, it would cost the person more to order from you than order from their local store (if they have one).

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txmxikn

That's only a $3 difference. Remind your wholesale customers that those that purchase from your online store still have to pay for shipping cost which should bring the cost per shirt to over $20 for retail customers.

 

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seibei

I have been meaning to bring my prices up (which is happening very soon) for that very reason. My online price has been $16 for about a year, but we sell in stores for as high as $26 (though usually right at $20). I'm going to bring my prices up to $19 or $20 in order to be more in line with my retailers, AND to increase "perceived value".

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