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I browsed through the marketing forum but didn't find much specifically dealing with JPSS. I figured since there were many users of this here it would be the best place to ask. | |  | |  | |
That's because you don't really market "
jpss" to your customers
You market yourself and your services.
There are LOTS of posts in the Marketing forum with marketing tips that apply to not only
JPSS users, but screen printers,
DTG operators and more.
A customer won't know what
JPSS is, and you really don't need to tell them. What you need to do (which is what all printers need to do) is sell them on the quality of your printing and your level of customer service.
JPSS or not, marketing is marketing
marketing tips related topics at T-Shirt Forums | | Quote: | | | | | | | | | | |
Don't most customers ask you how you're going to print their shirt? | | | | | | |
Not really. I think most customers want quality t-shirt printing. If you focus your marketing on the
JPSS strengths (photographs, low minimum orders, personalization, photo gifts), you will attract those kind of customers who understand what you can offer.
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Do they ever show that they may be hesitant to want to use an inkjet transfer? | | | | | | |
I think you'll actually find that with almost any t-shirt printing service. Probably less often with more common types like screen printing, but even then, you'll have people who will have had a bad experience with that printing type and you will find yourself in the position where you have to "defend" or "stand behind" your printing offering.
As long as you can fully believe in and stand behind your product (and be able to speak confidently about it), you'll be able to assuage most customer's worries.
Educating your customer and managing their expectations will go a long way into making sure you can deliver what they need.
Also remember that
JPSS isn't the answer to *every* print job. Not all print jobs should be done this way.
If you're only using
JPSS and you plan to sell printing services...you shouldn't only use
JPSS
You already have the equipment (a quality heat press), why limit yourself to *just*
JPSS when you can deliver almost anything your customer needs.
They need 50 t-shirts with their 3 color school logo? Why not order some plastisol transfers pre-made from a place like Acetransco, transfer express, F&M Expressions, etc and deliver a job that rivals screen printing.
They need 2 totebags with a photo of their grandkids, pull out the
JPSS.
They need 30 baseball team uniforms with a photo of their firehouse on the front and the team names on the back, use
JPSS on the front and get some cut vinyl transfers on the back from one of the transfer makers (transfer express, versatranz, howard sports graphics, someone here on the forum with a vinyl cutter).
How to market or advertise with JPSS? 
