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Pricing of lettering on tee shirts



 
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Old June 19th, 2008 Jun 19, 2008 9:57:38 PM -   #1 (permalink)
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Default Pricing of lettering on tee shirts

Just getting started in lettering, and was wondering what I should be charging a customer who purchases a tee shirt and wants their name on the back in a 2" vinflex letter. I am presently charging 25 cents per letter for the name on the back using die-cut letters. The letters are costing me .06 each. Should I be getting more? Just curious.
 
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Old June 19th, 2008 Jun 19, 2008 10:20:05 PM -   #2 (permalink)
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Default Re: Pricing of lettering on tee shirts

Typically I would be charging $10.75 for a one sided one color vinyl design on a white shirt and $12.75 for two sided. If it goes on a dark shirt I charge a buck more. I think most others would charge a bit more but we are trying to build our business and are keeping the prices low for now but are comfortable with the margin.

Hope that helps.....
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Old June 19th, 2008 Jun 19, 2008 10:20:23 PM -   #3 (permalink)
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Default Re: Pricing of lettering on tee shirts

I think that is way to low.. are they getting the shirt from you.. ??
or bringin one in they purchased somewhere else..
If you think about.. say for example me.. my name is Sue..
i come to your shop.. bring a shirt ive purchased.
want my name on it..
by your pricing.. You would have to create the file.. Yeah i know its only 3 letters.. but..
cut the letters weed the letters.. turn on your press.. prepress the shirt. measure to make sure the letters are straight ... press the shirt..
and for that trouble you would charge all of 75 cent.. of which after deducting the 18cents the letters cost ya.. you would make a toltal of 57 cents for your work..

I think you need to rethink your pricing stucture ..
 
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Old June 20th, 2008 Jun 20, 2008 5:10:45 AM -   #4 (permalink)
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Default Re: Pricing of lettering on tee shirts

for cut vinyl t's we charge $15.77 for one side, and an additional $2.30 for the second side (depending on how much stuff they want)

We started out charging by the letter, but it is just too time consuming.
 
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Old June 20th, 2008 Jun 20, 2008 5:15:25 AM -   #5 (permalink)
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Default Re: Pricing of lettering on tee shirts

wow !!! I guess I need to raise my prices. .... JB
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Old June 20th, 2008 Jun 20, 2008 5:19:35 AM -   #6 (permalink)
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Default Re: Pricing of lettering on tee shirts

I think you are way too low, it's not the cost of the material that's important it's the time it takes. If 1 t-shirt is going to take you say 1/2 hour from start to complete finish then you must charge right or you will be a busy fool. Don't charge per letter, just charge for the whole service

If i am working out my cost in vinyl, mine comes in 50cm x 100cm, i put that size page on my design program and see how many designs i would be able to cut from the sheet, that's my cost.

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Old June 20th, 2008 Jun 20, 2008 5:20:36 AM -   #7 (permalink)
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Default Re: Pricing of lettering on tee shirts

we raised our prices after a customer came in with his own shirts....and wanted his graphics as BIG as I can make them. They actually took 2-4 presses on the same side to get it all stuck lol

He paid the prices we quoted without batting an eye.......this convinced us we could get alot more than the $.75 per letter we were charging.
 
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Old June 20th, 2008 Jun 20, 2008 7:55:16 AM -   #8 (permalink)
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Default Re: Pricing of lettering on tee shirts

I do not charge by the letter. I just charge about $3 to put a name on a customer provided shirt. Although this type of work does not make much, if any, profit, if you do a good job, the customers will come back with larger orders.
 
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Old June 20th, 2008 Jun 20, 2008 8:01:15 AM -   #9 (permalink)
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Default Re: Pricing of lettering on tee shirts

I get very few requests from someone that supplies their own shirts, but when I do I just charge a flat fee of $10.00 per side.
 
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Old June 20th, 2008 Jun 20, 2008 8:32:43 AM -   #10 (permalink)
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Default Re: Pricing of lettering on tee shirts

I agree when they bring in their own garments they pay premium. ..... JB
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Old June 20th, 2008 Jun 20, 2008 5:53:33 PM -   #11 (permalink)
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Default Re: Pricing of lettering on tee shirts

For customer supplied goods, I have a $14 per piece minimum -- that's for embroidery, vinyl, inkjet, whatever.

If the customer is buying a t-shirt from me, and it's just a regular heavy gildan tee, it's $20 (I just raised the price from $18 because of increased in-bound shipping costs). That's for vinyl or inkjet transfer, one location. If there's a second location to press, that's an additional $6 minimum.

Of course, these prices are for 6 pieces or less.
 
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Old June 22nd, 2008 Jun 22, 2008 3:15:03 PM -   #12 (permalink)
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Default Re: Pricing of lettering on tee shirts

I also charge a $10 flat fee for the first press in one color, especially when you're only lookin at 5 or fewer pieces. If someone wants just a couple of pieces they are usually understanding of the fact that its going to cost them a bit more than if they were buying in bulk.
 
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Old June 22nd, 2008 Jun 22, 2008 5:08:36 PM -   #13 (permalink)
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Default Re: Pricing of lettering on tee shirts

So are you guys that are charging $10+ just talking about putting somebody's name and or # on the back of their shirt? That sounds like a lot for something that simple. The T-shirt shop up the street charged like $1.50 to put a # on the back of a shirt. I thought my $3 was high.
 
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Old June 22nd, 2008 Jun 22, 2008 5:16:23 PM -   #14 (permalink)
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Default Re: Pricing of lettering on tee shirts

I get 2.50 for a name (2inch) and 5.00 for a number (8 -10 inch) for a total of 7.50. I have found that, I 'm cheaper than most other shops in the are by 2.50. I keep the price down because this helps me attract a lot of customers. .... JB
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Old June 22nd, 2008 Jun 22, 2008 5:25:40 PM -   #15 (permalink)
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Default Re: Pricing of lettering on tee shirts

the reason we charge so much is to deter people from bringing in their own shirts.

It takes alot of time to set it up, cut it, then weed it & apply it. Charging what we do means we still make the same profit margin as if you were to buy the shirt from us.
 
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