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Discuss the various aspects of heat press technology. Transfer paper, inks, plastisol transfers, vinyl cutters, printers, commercial usage, durability, suppliers, etc.

Pricing



 
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Old May 2nd, 2008 May 2, 2008 6:54:48 AM -   #1 (permalink)
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Default Pricing

How do I charge customers for a one sided 8 1/2 x 11 and 11 x 17 shirt? Two sided? I want to charge a fair price but not cheat myself. Trying to survive
 
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Old May 2nd, 2008 May 2, 2008 7:01:34 AM -   #2 (permalink)
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Default Re: Pricing

One rule of thumb for pricing is:

Your costs (including everything it cost you to make the shirt) x 2 = wholesale price. Than double the wholesale price to find the retail price.

Example: Your cost = $3.00 ($1.50 shirt (with shipping cost factored in), $.75 paper (again, include your shipping costs to you from the supplier), $.75 ink (this is a harder one for folks to figure out, but try).

Wholesale price = $3.00 x 2 = $6.00.
Retail price = $6.00 x 2 = $12.00.

I like to use the $12.00 as a minimum retail price I am shooting for. I like to do whatever I can to increase the final price and command as much as I can, throught marketing, staging, product write up, etc... but if I sell retail, I don't want to sell lower than the $12.00.

Others on the forum have different pricing methods, but this is the one I use, and I've read others using it as well, so it's a fairly common formula. Good luck to ya! Kelly
 
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Old May 2nd, 2008 May 2, 2008 7:05:45 AM -   #3 (permalink)
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Thank you for your info. How long have you been in this business? I'm a beginner as you can see. But wish I would have started years ago.
 
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Old May 2nd, 2008 May 2, 2008 7:10:08 AM -   #4 (permalink)
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Default Re: Pricing

Quote:
Originally Posted by Girlzndollz
One rule of thumb for pricing is:

Your costs (including everything it cost you to make the shirt) x 2 = wholesale price. Than double the wholesale price to find the retail price.

Example: Your cost = $3.00 ($1.50 shirt (with shipping cost factored in), $.75 paper (again, include your shipping costs to you from the supplier), $.75 ink (this is a harder one for folks to figure out, but try).

Wholesale price = $3.00 x 2 = $6.00.
Retail price = $6.00 x 2 = $12.00.

I like to use the $12.00 as a minimum retail price I am shooting for. I like to do whatever I can to increase the final price and command as much as I can, throught marketing, staging, product write up, etc... but if I sell retail, I don't want to sell lower than the $12.00.

Others on the forum have different pricing methods, but this is the one I use, and I've read others using it as well, so it's a fairly common formula. Good luck to ya! Kelly
I think Kelly gave you sound advice. I would add if it is a large order, you could give them a small discount. ..... JB
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