One rule of thumb for pricing is:
Your costs (including everything it cost you to make the shirt) x 2 = wholesale price. Than double the wholesale price to find the retail price.
Example: Your cost = $3.00 ($1.50 shirt (with shipping cost factored in), $.75 paper (again, include your shipping costs to you from the supplier), $.75 ink (this is a harder one for folks to figure out, but try).
Wholesale price = $3.00 x 2 = $6.00.
Retail price = $6.00 x 2 = $12.00.
I like to use the $12.00 as a minimum retail price I am shooting for. I like to do whatever I can to increase the final price and command as much as I can, throught marketing, staging, product write up, etc... but if I sell retail, I don't want to sell lower than the $12.00.
Others on the forum have different pricing methods, but this is the one I use, and I've read others using it as well, so it's a fairly common formula. Good luck to ya! Kelly
