hometeam designs

We have added a Hotronix swinger to our embroidery business. We order transfers from Trans Exp. We don't have a cutter yet. what is the average mark up per transfer? Transfer Express shows retail at 100%. if we do that weprice ourselves out of the market since screen printers can do it much cheaper. We
are trying to decide if buying a cutter/printer would be worth it.
____ Melissa

 

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treadhead

Quote: Originally Posted by hometeam designs We have added a Hotronix swinger to our embroidery business. We order transfers from Trans Exp. We don't have a cutter yet. what is the average mark up per transfer? Transfer Express shows retail at 100%. if we do that weprice ourselves out of the market since screen printers can do it much cheaper. We are trying to decide if buying a cutter/printer would be worth it. ____ Melissa

Hi Melissa...

Buying a cutter / printer would produce a very different type of transfer. One advantage would be that you could then print full color transfers but the feel of the transfer gets a bit thick and stiff for large coverage designs.

The problem with Transfer Express, as I see it, is that they a very expensive. Although they do have a great website and program for the end user, you pay a high price for it. I use Ace Transfer which produces the same type of transfer (probably a bit softer in my opinion) but are more affordable.

You'll never be able to compete head-to-head with screenprinters as they will always be cheaper BUT you have to take into consideration the savings of not have the equipment, supplies, resources and space to deal with if you screenprinted yourself.

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hometeamdesigns

Thank you and we will look into Ace Transfer.
How do you price heat press shirts? What do you think is a good price for a t-shirt with a simple left chest logo on front and maybe a 3-4 color logo on the back?
Melissa

 

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