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Pricing Single Shirt Orders?



 
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Old April 27th, 2007 Apr 27, 2007 11:53:34 AM -   #1 (permalink)
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Default Pricing Single Shirt Orders?

I was just wondering how most people deal with pricing a single shirt that you have to order. For example, I have a guy that wants a wicking sport shirt with a custom vinyl left chest logo, but I don't stock it. So I have to order it. The shirt costs me about $10. So after adding the vinyl and labor, I would generally sell it for about $20. But then that does not include the cost that I paid for shipping from the supplier. So if it's $8 for shipping, then I'd have to sell it for $28 just to make a normal profit from it.

Just wondering how others deal with the shipping costs on small orders you don't stock. Do you just tell them you have to tack on your shipping charge to their price?
 
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Old April 27th, 2007 Apr 27, 2007 12:24:01 PM -   #2 (permalink)
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Default Re: Pricing Single Shirt Orders?

I don't usually special order items without some way to recover the shipping cost. In most cases, I order at least once per week and end up with "free freight" because I am above the $200 or $250 minimum order for free shipping. When not, the customer generally is charged at least some of the freight cost.

A general rule of thumb is: the customer price for a shirt is double the wholesale cost. If I pay $9.99 for a shirt, the customer pays $19.98, before decoration. A $10 wholesale cost shirt would sell as a single item for about $29 if my decorating costs for a left chest logo where $10.

Do I ever eat the freight. Of course, if it is for my benefit. Sometimes I want to get a sample into a certain organization. Sometimes it is a courtesy thank for someone who placed a large order. Other times I justify it as part of a proposal cost.

Good luck.

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Old April 27th, 2007 Apr 27, 2007 12:31:52 PM -   #3 (permalink)
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Default Re: Pricing Single Shirt Orders?

For a garment that will cost $20 to get in before decor I will usually be around the $35. That is only if this customer has no past relationship and real no potential to bring more business. If the later is the case then I definitely do my best to get the potential business while still recouping my base cost (still going to be $25+). I know some printers that, no matter the simplicity, charge $60+ for a one off. They, of course, have more work then they know what to do with. :P


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