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Discuss the various aspects of heat press technology. Transfer paper, inks, plastisol transfers, vinyl cutters, printers, commercial usage, durability, suppliers, etc.

pricing transfers (vinyl and inkjet)



 
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Old January 29th, 2007 Jan 29, 2007 11:02:55 AM -   #1 (permalink)
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Default Re: Average income?

Hey everyone - i got a simple question that maybe someone can answer (and NOT get into a 4 month long moral dilema about or make someone dig deep into their soul and disclose their annual salary : )
What would be a decent price range for a heat transfer on a white tee? assume you need a whole 8.5 x 11' tranfer sheet, using a regular color inkjet printer, and the shirt can be a Haynes Heavyweight (figured everyone has tried them at one point or another so it would be a good starting point.....)
I'm a sign guy who just got a heat press to include it in my business (i'm also a musician with lots of friends in bands who always want low qty runs of shirts and i got tired of saying no)
Another price question ; when using thermoflex plus, how do you price it? per square inch?????

any help would be awesome - i'm lost with this right now and am already getting friends who want to get quotes for some shirts and mousepads!

thanks!
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Old January 29th, 2007 Jan 29, 2007 11:30:07 AM -   #2 (permalink)
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Default Re: Average income?

I'd say for a simple transfer, (not dye-sub) 10-12 bucks per shirt for any number under 10 then give discounts for volume above 10.
I'd start at about 6-8 bucks each mouse pad.
 
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Old January 29th, 2007 Jan 29, 2007 1:26:49 PM -   #3 (permalink)
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Default Re: Average income?

holy crap! a straight answer!!!!!!!!! THANK YOU THANK YOU THANK YOU!
I've been reading posts on this site - which is an AWESOME site - for HOURS but couldn't seem to find anyone that would give me a good guidline or STRAIGHT ANSWER!

THANK YOU!

-gary, a newbie in need!

ps - would these be decent, middle of the road shirts or bottom end? I use Haynes a lot - the heavyweights are their cheapest, i usuually try to get beefy -ts cause they are much better quality but almost 2x the price.....

Last edited by GaryGore; January 29th, 2007 at 01:28 PM. Reason: addition
 
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Old January 29th, 2007 Jan 29, 2007 2:01:28 PM -   #4 (permalink)
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Default Re: Average income?

No problem, I personally prefer to give my customer's the best product that I can deliver, so I would go with the beefy t's. It's kinda like when you go into a restaurant and they give me more food than I could possibly eat, and I get a to go box and finish it later. It says to me that they care more about me coming back than they do about the extra buck worth that they put on my plate. Some customers won't notice but others will and they WILL come back. It's worth it, trust me.
 
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Old February 5th, 2007 Feb 5, 2007 2:23:32 PM -   #5 (permalink)
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Default Re: pricing transfers (vinyl and inkjet)

We generally charge retail prices on custom shirts, $16 or so usually (+2.50 for printing on the back too). Discounts for larger orders of course, though it drops gradually depending on how many the customer wants. A bit on the expensive end, but think about it - a custom one-of-a-kind t-shirt should have some value associated with it. Just as much as a good original design would I'd say.

As far as shirt quality goes, your low-but-still-good end of the spectrum would be stuff like your Hanes Heavyweight, Gildans, etc. These are decent shirts, but not winning any points for softness or fashion =) You can get even lower end shirts like seconds (shirts that weren't cut right and such), but I wouldn't recommend it.

Middle-end shirts would be things like Hanes Beefy Tees or Fruit of the Loom 50/50 blends. High-end would be the American Apparel, Alternative Apparel, etc.
 
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Old February 5th, 2007 Feb 5, 2007 3:59:28 PM -   #6 (permalink)
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Default Re: pricing transfers (vinyl and inkjet)

By the way, there are some great posts with straight answers under this pricing keyword tag. Even some spreadsheets to help.
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Old February 5th, 2007 Feb 5, 2007 4:06:44 PM -   #7 (permalink)
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Default Re: pricing transfers (vinyl and inkjet)

I guess maybe I'm charging too much, I go for 15$ shortsleeve, And 20-25$ on longsleeves, I might need to come down a little, but ppl still pay it.
 
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Old February 6th, 2007 Feb 6, 2007 1:01:28 PM -   #8 (permalink)
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Default Re: pricing transfers (vinyl and inkjet)

Quote:
I guess maybe I'm charging too much, I go for 15$ shortsleeve, And 20-25$ on longsleeves, I might need to come down a little, but ppl still pay it
Is that for any quantity? Or do you have discounts for larger orders?
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Old February 6th, 2007 Feb 6, 2007 3:23:49 PM -   #9 (permalink)
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Default Re: pricing transfers (vinyl and inkjet)

Quote:
Originally Posted by kgates
I guess maybe I'm charging too much, I go for 15$ shortsleeve, And 20-25$ on longsleeves, I might need to come down a little, but ppl still pay it.

Prices should be restricted by what's fair and by what people are willing to pay (amoung other factors, of course). Those are fair prices, and people are willing to pay them, so I see no reason for you to change your pricing.
 
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Old February 6th, 2007 Feb 6, 2007 6:21:28 PM -   #10 (permalink)
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Default Re: pricing transfers (vinyl and inkjet)

I charge $19.99 for a photo on a Gildan G200. (one shirt) I knock off a dollar for more of the same photo.

By the time you scan the photo, color correct, sharpen, add a line of text and print the shirt, it's the right price for time/materials. I still have customers who think it is a really great deal by their reaction when they hear the price.
 
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