Hey Tickle
If your press is from Ebay and was $200, my guess is that temp of 200 is celsius, not fahrenheit.
200*C would put you at 392*F, which isn't too bad for inkjet heat transfers. Temp ranges vary from person to person, but for Clearsoft, I'd stay around 350*F. That always worked well for me. It's worth a try to reduce scorching.
Cotton tends to scorch somewhere above 400*F, so you really shouldn't be in danger at the temp you are at.
My suspicion, your heat press is not running at the temp you have it set for. Sounds like it is running hot. And if you lower it, and it doesn't transfer the image fully, sounds like it just runs wherever it wants to. You might even have hot and cold spots.
Not saying it is that for sure, but, it has all the clues of being your press that is the trouble. One way to check that out is to buy a heat temp test gun. You can get them at Harbor Freight for one place. You point it at the platen, it reads the temp it's running at.
Another way you can check it out is to try to use a good old handy hand iron to transfer a shirt. Lucky for you, Ironall/Clearsoft is one of the papers you can use a hand iron with.
If your transfer comes out fine, it's your press, and its a free, easy way to find out. (As long as you don't have to buy an iron!! hehe!)
To hand iron:
Preheat the iron on the hottest setting for 10 full minutes.
Gently stretch the shirt in the image area.
Iron the shirt to get the moisture out.
Do this on a formica countertop, with a pillowcase under the shirt.
Let it cool off a bit.
Place your image on the shirt.
Stand on a stool for maximum leverage to apply pressure downward on the iron.
Slowly! move the iron top to bottom, then side to side.
Ensure the corners (if any) are well ironed.
Half sheet should take 90 seconds of ironing.
Full sheet, a full 3 minutes.
Peel the backer paper.
See what ya got.
If it looks great, trouble is with your press.
If not, obviously, it's not the press.
Remember, the more body weight and pressure you get on that iron, the better your results will be, so give it your all, as you are looking to eliminate your press as the trouble here.
I suspect, you may be looking at buying a better press, but that's just a guess at this point.
As far as fading, that's a separate issue altogether. An image that will later fade will still look beautiful when it is freshly pressed.
Best wishes.
Protecting shirts from Heatpress Burns? 
