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Let me start off by saying this is one of the friendliest t-shirt designing forums I have come across. Every thread I read was so helpful. Now getting to the point. I want to start a shirt company and I was wondering does the brand logo or name have to be on the outside of the shirt. I really dislike text brand logos and feel they destroy a t-shirt design.
I know you guys are thinking, don't worry about having a brand logo no one will care because I'm just a crappy unknown company. Well, I guess that could be true, but I plan to have high quality stuff. I'd like my material to be known as a company and not just some shirt. Could I have the brand/company logo on the shirt tag. What are you views on that opposed to having it visible at all times. My company will be based on artwork and not just a brand name like A&F and other companies.
Let me start off by saying this is one of the friendliest t-shirt designing forums I have come across. Every thread I read was so helpful. Now getting to the point. I want to start a shirt company and I was wondering does the brand logo or name have to be on the outside of the shirt. I really dislike text brand logos and feel they destroy a t-shirt design.
I know you guys are thinking, don't worry about having a brand logo no one will care because I'm just a crappy unknown company. Well, I guess that could be true, but I plan to have high quality stuff. I'd like my material to be known as a company and not just some shirt. Could I have the brand/company logo on the shirt tag. What are you views on that opposed to having it visible at all times. My company will be based on artwork and not just a brand name like A&F and other companies.
You could have your logo very small, and integrated to the design of the t-shirt.
You could have your logo very small, and integrated to the design of the t-shirt.
Thats what I was thinking. Incorporating the logo within the design. But still, is it necessary. What would be the differences from having the logo inside the shirt instead of the outside? Like I said, I'd rather be known for my company and not the company logo.
Thats what I was thinking. Incorporating the logo within the design. But still, is it necessary. What would be the differences from having the logo inside the shirt instead of the outside? Like I said, I'd rather be known for my company and not the company logo.
It's a non-issue because it doesn't matter... its up to whatever you want to do... shirts with brand names can sell, shirts without brandnames can sell, or both can fail to make money.
Just work on your product... noone will know your company regardless of where you place your logo unless you have a product people want.
It's a non-issue because it doesn't matter... its up to whatever you want to do... shirts with brand names can sell, shirts without brandnames can sell, or both can fail to make money.
Just work on your product... noone will know your company regardless of where you place your logo unless you have a product people want.
Brand recognition is probably critical in the early stages. If the name of your brand is hidden how are people going to recognize it?
If you are going to hide your brand name you'll have to find some other way to distinguish yourself, such as a particular style or theme. High quality alone isn't going to be enough as there are plenty of high quality brands already out there.
The point is, obviously you want people to want your product, but if they can't identify it how are they going to know what it is they want? Especially when you brand is in its infancy. You'll have to develop some sort of clever marketing device so that people will become aware of your brand.
I'd say team up with a clever marketing person.
But I'm a designer, not a marketing guy, so take what I say with a grain of salt.
ps. for some reason I'm reminded of Mark Ecko. Guy started making his own shirts in the mid 80's. They caught on with some notable celebrities in the New York hip hop scene and the brand took off. Today the guy owns multiple companies and is a multi-millionaire.
Pretty cool.
Last edited by smutek; December 18th, 2008 at 09:37 AM.
Brand recognition is probably critical in the early stages. If the name of your brand is hidden how are people going to recognize it?
Well it would be on the tag and I'd be selling them from my company website that would clearly show the company name and logo.
Quote:
Originally Posted by smutek
If you are going to hide your brand name you'll have to find some other way to distinguish yourself, such as a particular style or theme. High quality alone isn't going to be enough as there are plenty of high quality brands already out there.
I got my theme, taking something simple, making it more enjoyable and noticeable to wear.
Quote:
Originally Posted by smutek
The point is, obviously you want people to want your product, but if they can't identify it how are they going to know what it is they want? Especially when you brand is in its infancy. You'll have to develop some sort of clever marketing device so that people will become aware of your brand.
My funky logo and company name shouldn't be forgotten easily and for people to become aware of my brand... well, I gotta promote myself damn well. Do what I gotta do I have already been talking to people I know in Philly. I am going to try and get my stuff known here first, like a local thing :0 Go to really crowded places and show off my shirts. I am sure some people will ask where I got my shirt. I will then give them all necessary details and be the friendly person I am.
i'm fine with brand names/logos on the shirt tag, not so much when it's plastered all over the shirt. I agree that it takes away from the design and kind of cheapens it
ps. for some reason I'm reminded of Mark Ecko. Guy started making his own shirts in the mid 80's. They caught on with some notable celebrities in the New York hip hop scene and the brand took off. Today the guy owns multiple companies and is a multi-millionaire.
Pretty cool.
Just had to comment on this because Mare Ecko is one of my biggest inspirations! I'm not a huge fan of Ecko clothing, but his success story is incredible, so he's obviously doing something right!
Multi-millionaire? Ha.. he's worth like ONE HUNDRED MILLION!
baller.
i'm fine with brand names/logos on the shirt tag, not so much when it's plastered all over the shirt. I agree that it takes away from the design and kind of cheapens it
I don't mind a logo, but when they put a huge font of their brand on the shirt, that is what kills me. I don't buy shirts for the brand name, I buy shirts for the design and quality.
I don't mind a logo, but when they put a huge font of their brand on the shirt, that is what kills me. I don't buy shirts for the brand name, I buy shirts for the design and quality.
Usually design and quality come hand-in-hand with the brand name
Brand recognition is probably critical in the early stages. If the name of your brand is hidden how are people going to recognize it?
If you are going to hide your brand name you'll have to find some other way to distinguish yourself, such as a particular style or theme. High quality alone isn't going to be enough as there are plenty of high quality brands already out there.
The point is, obviously you want people to want your product, but if they can't identify it how are they going to know what it is they want? Especially when you brand is in its infancy. You'll have to develop some sort of clever marketing device so that people will become aware of your brand.
I'd say team up with a clever marketing person.
But I'm a designer, not a marketing guy, so take what I say with a grain of salt.
ps. for some reason I'm reminded of Mark Ecko. Guy started making his own shirts in the mid 80's. They caught on with some notable celebrities in the New York hip hop scene and the brand took off. Today the guy owns multiple companies and is a multi-millionaire.
Pretty cool.
Brand recognition is really hard to do when your first starting out. Your a nobody, no one has ever heard of you before so your name has no value to them. The price you will pay for a pair of nikes has to do with the millions of dollars they have spent on advertising.
I would buy a shirt from a small brand if the t-shirt was unique, well designed, and printed on a quality shirt. I could care less about the name because they haven't spent the money to make me believe their name holds value.
Brand ideas/design 
Re: Brand ideas/design 
Thank you and everyone for your input.
Re: Brand ideas/design 
