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What makes a good memorable logo? I'm in the process of designing mine, and was wondering about this question.
Interesting question. I'd say what a company does with a logo makes it memorable
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Also, what do you do when you have artsists block?
You may want to post this question as a separate thread since the title of this thread is about "memorable logos". It might help keep the focus and make the information inside easier to find for others.
Interesting question. I'd say what a company does with a logo makes it memorable .
Thats true.
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Originally Posted by Rodney
You may want to post this question as a separate thread since the title of this thread is about "memorable logos". It might help keep the focus and make the information inside easier to find for others.
What makes a good memorable logo? I'm in the process of designing mine, and was wondering about this question. Also, what do you do when you have artsists block?
What makes a good memorable logo ? To me the answer is "simplicity". Think of the MacDonalds "M", the Nike swoosh, the Mercedes "tri-star" and Shell Oil's yellow/red sea shell. All very simple, yet known world wide and instantly recognizable.
As far as artist block, what works for me is to forget the design work and do something completely unrelated like go to a movie, take a walk, wash the car, cut the grass, etc. Doesn't matter what I do as long as it takes my mind off art work.
The most important thing about a logo is to make sure that you stand out among your competitors in the industry.
For instance, if the other guys in your area of the t-shirt biz are favoring blue logos with san serif type, make yours red with a slab serif. That way you'll never be confused with them, and you'll instantly stand out as being fresher and newer than the competition (an important feeling to convey in a creative industry).
Brainstorm the qualities that you want your company to portray and rank them. Chances are, some of your top words will have strong visual associations for you (fast might be represented with a jagged line, quality might be represented by stars, etc). Those visual associations are a good place to start- think about combining images and styles to create a bold new shape.
Letters can make a great logo if you find (or draw) a unique font, so don't count that out (especially if its something the competition hasn't done).
Once you have a few rough drafts, you might want to test them out. Show them to people and ask what words come to mind, that kind of thing. I've even used forms to do this (i.e., rank how much this logo represents quality on a scale of 1 to 10), though I admit that's a little overboard.
How your business presents itself to the world can be the difference between success and failure. Your logo is the central piece of identity that communicates the character of your business. Its main function is to create and reinforce your brand identity.
Every piece of your marketing material will be wearing your logo, so be sure you get it right or it could prove costly in the long run. To add value to your business and put you on the road to success, there are certain qualities your logo should have. Your logo should identify your business.
Your logo should convey something essential about your business’ identity. The design should reflect your business’ personality, its attitude, its sense of style, professionalism or fun, or whatever it is your business is about. A well thought out logo will promote those qualities you want people to associate with your business. Your logo should be recognisable.
In order to be recognisable, your logo must be distinct, easy to read and comprehend, and unique enough to avoid confusion with other logos. Your customers must be able to recognise your logo as yours and associate it with your business each time they see it. Your logo should be memorable.
Your logo design must be interesting enough to make a strong impression, and yet simple enough to deliver a clear message. It should instill a positive feeling in your customers that resonates long after they’ve seen your logo. Your logo should be adaptable.
You will need to use your logo across many different media, from business cards and letterheads to presentations and packaging. A good logo must be adaptable enough to work in any situation you encounter. To meet these needs, your logo should look good in black and white as well as in colour. In terms of size your logo should be simple enough to look good quite small on a business card, yet interesting enough to hold its own on a poster or billboard. Your logo should be cost effective.
Unless you're an online business you'll probably be using your logo on all sorts of printed matter, so remember to consider the cost of colour printing. A logo with a maximum of two-colours will keep your printing budget manageable. Your logo should stand the test of time.
To be an effective branding tool, your logo should stay with you as your business grows. You shouldn't be changing your logo on a whim, as this just dilutes the hard work you've put into building your business and its branding. A well-designed professional logo will continue to be representative of your business for years to come.
--- magnetik
1. Simplicity
2. Instantly Understood
3. Easy production for all medias
4. Cost affective
5. Tweakable without losing familiarity
6. Cross market applicable...you never know what products you may sell in
the future.
keep it simple so a five year old could understand
thats what keeps me from making it to detailed and complicated where i am the only one who gets it,
that seems to be an issue with me
at times
THIS SITE IS GRRRRRREAT!!!!!!!
Simple and easy to recognize from a distance. Fox is a great example of that. After that you have to get your logo out into the public realm and have it seen on a regular basis. Sell some quality clothing with the logo on it and so on.
I do variations of my logo but the over all theme always remains the same as I am not a recognized fashion designer. People do recognize my logo now and associate it with screen printing. I do not leave my house with out one of my shirts on and my ride has my logo all over it. I also pass out shirts with the company logo all around town.
__________________ Cards kill trees! Give a custom printed shirt.
What makes a memorable logo? 
