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my husband thinks im over charging



 
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Old July 8th, 2007 Jul 8, 2007 8:06:19 PM -   #1 (permalink)
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Default my husband thinks im over charging

hello it's christina again asking another Question well were fixing to do this job on a travel tralier the materials that were using is oracal 851 all materials added up to $837.80 it's going to be for the police dept. and we have alot of detailed graphics. and its covers all around the trailer i was going to charge them 3000 my husband that was to high i didnt because thats going to be alot of work and the graphics are good and we have spent alot of time doing them can you tell me if its too high we just wanted to know please and thank yall for helping me i feel good knowing that i have yall helping me without the forum i think i woul be lost
 
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Old July 8th, 2007 Jul 8, 2007 9:39:20 PM -   #2 (permalink)
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Default Re: my husband thinks im over charging

Quote:
Originally Posted by christina phil
hello it's christina again asking another Question well were fixing to do this job on a travel tralier the materials that were using is oracal 851 all materials added up to $837.80 it's going to be for the police dept. and we have alot of detailed graphics. and its covers all around the trailer i was going to charge them 3000 my husband that was to high i didnt because thats going to be alot of work and the graphics are good and we have spent alot of time doing them can you tell me if its too high we just wanted to know please and thank yall for helping me i feel good knowing that i have yall helping me without the forum i think i woul be lost
If the Customer didn't complain about the price then,Iwouldn't worry.Take all your time and materials into considration and decide what your time is worth and base your price from that. A person who works for nothing is not only broke, but a fool. ...... JB
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Old July 9th, 2007 Jul 9, 2007 5:49:20 AM -   #3 (permalink)
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Default Re: my husband thinks im over charging

hi christina!

one further bit to add to JB's wisdom....i'd charge them your normal markup for the materials - then add your time for design at your normal shop rate - AND do the install for time & materials....with a trailer of any description, the installation will almost always take longer than you think it will - rivets to be gone over (or hex screws to be taken out...) seams to be dealt with - doors & windows with a travel trailer! then the prep time to clean the surface properly before you can even begin....... oy, i'm remembering why i don't do big installs anymore LOL

bottom line - don't discount your time! materials are a pretty fixed cost - you can give them a firm quote on that - labor in my shop is always t&m......

good luck
 
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Old July 9th, 2007 Jul 9, 2007 6:23:23 AM -   #4 (permalink)
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Default Re: my husband thinks im over charging

How big is the trailer?? I got a wrap quote on my car (acura integra) with a lot of graphics and was quoted about $2200. So you may be a tad high, but if it's a large trailer then you're probably ok.
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Old July 9th, 2007 Jul 9, 2007 6:24:17 AM -   #5 (permalink)
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Default Re: my husband thinks im over charging

I can't resist this one.

If you quote a price and the customer says 'OK' right away you left money on the table. If they take some time and then buy you are probably priced right or maybe low. If you don't get the job and someone else does you may be priced to high and if you don't get the job and no-one else does then you are probably too low since obviously no-one else would do it for less.

Now, are you ripping your customer off? Not a chance. You are providing a valuable service and charging appropriately is what you want to do. If you were to take a Business 101 class the first day of class you will be told to charge the highest price you possibly can. This is not evil or bad, it is just business. It is not immoral or bad to make a profit.

Looking at it from the other side, your customer doesn't come to you each month and ask you how you are doing. They don't directly invest in your equipment, offer to pay part of your rent, utilities, or operating expenses. If you were to go out of business tomorrow they would look for someone else, never giving you another thought.

It is just business, not emotional. Charge the right price and everyone will be happy. If you think it is $3000 and the customer buys, then it is $3000.

Look at some examples:
  • Iphone: $600 today. Down the road it will be much less.
  • Infiniti: These cars are the same as Nissans, made on the same assembly line with just a few more features but priced $7K-$20K more than the Nissan. Service is more than double also for the Infiniti than the Nissan for the same parts. The difference? A little more attention paid to the customer and 'free' loaner cars.
  • WordPerfect: When it came out it was $900. Nearly all software packages for the PC was that price. Borland came out with $99 for a similar product and WordPerfect practically went out of business. Today you can get the product free.
Don't discount the value you add. Your business is almost a commodity but your skill and creativity differentiate your product and the markup needs to be there for that part of your business.

Good luck and don't lower the price if you got the job already.
 
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