Hey all, I'm new to the forum, and I had a question about selling designs outright. If a company looking to buy your design what kind of prices can you ask for? I know that it's different for all different situations but I'm going to be attending Magic and if it comes up I'd like to be prepaired.
Thanks in advance,
-Zombie Taj
This has come up before, but I don't know if any actual numbers have been posted since there are so many variables to consider:
- who you're selling to (private company, disney, mid sized company)
- how they will use the design (t-shirts, tv ads, superbowl ads, brand identity)
- how many times it will be printed (5 or 5,000,000)
- do they own it (exclusive to them, copyrights kept, anybody can use it)
- etc.
I know that there are alot of different things to consider, but I'd love to get any kind of example from people who have done this before or know of companies who have.
In illustration buying an image outright cost a substantial amount of money, if a company decides to purchase your design (depending on the size of the company) how much is industry standard?
Lucy, thanks for responding,
-Zombie Taj
I'm pretty sure there is no "industry standard" for this kind of thing.
It really depends on the quality of the design, the popularity of the artist/brand, and a number of other factors.
Why not just encourage people to make an offer if they are interested? I have a feeling you'll know if something is "too low". Then you can just haggle it up or ignore the offer altogether.
Yep there is no industry standard for art. Price depends on the art, artist & customer. If you think the art is worth 1k sell it for that. If its only worth $100 you'll know it when people bark at your prices.
There aren't too many companies out there that do not already have artists or contracted artists. Your art needs to be top notch to get in the door. Being able to separate the designs is a major plus and can add to the total cost.
If you have all of your designs made as Plastisol Transfers already, put a paper catalog and price list together, give it out at the show along with a few free transfer samples and take orders.
Break down your pricing at wholesale and distributor levels.
That's what were working on now, we are going to have 10 new designs printed and on display along with the existing designs. We are getting a paper cataloge together but I don't know what Plastisol Transfers are. We screen print all of our shirts. Were planning on giving sample shirts and some leave behinds to potential buyers. I've got alot of experience with illustration contracts and were getting together our wholesale prices I've never worked on a contract like this. Do you guys know where I could see samples of these contracts?
Thanks again for all of your advice,
-Zombie Taj
I've never worked on a contract like this.
-Zombie Taj
If someone is interested in your designs, simply ask them to put a purposal in writting. Then, you look it over, cross out the changes you want to make and add whatever you think is in your best interest, sign it and send it back to the interested party. If all is good and they reply with done deal, you get a lawyer to look it over and seal it and thats it. The contract is done.
This is a down to earth approach without getting into the "contract" schmeale right off the bat.
Plastisol transfers are the same as screen print (more or less) but they are printed on paper and you transfer the designs on to shirts as you need.
You can also sell them as is. (an easy sell btw.).
Selling your designs 
