Preface your reply with: This is just an initial offer and I am open to negotiation.
But, the higher your initial offer the more you're going to end up paying so start on the lower end of what you would be willing to pay. Also set your "I'm not going past this point" value now. Figuring that out early will generally prevent you from loosing money. You can also just give that value right up front and say this is all I'm willing to pay - take it or leave it
is there a formula i can apply to calculate based on reatil price? I have an estimate for retail and the demand. But im willing to do limited quantities, lets say 100 only, how does that effect?
Whats better, Royalties for artwork from every sale? or a lump amount?
Licensing request response. Help 
