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how important is packaging?



 
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Old June 24th, 2009 Jun 24, 2009 10:23:31 PM -   #1 (permalink)
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Default how important is packaging?

would it be worth to spend say, $1000 on custom packaging for someone like me whos just starting out?

i want to leave a memorable first impression, because you only get one...

OR, should i put my shirts in envelopes...and use that extra $1000 to get some more shirts?
 
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Old June 24th, 2009 Jun 24, 2009 11:53:16 PM -   #2 (permalink)
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Default Re: how important is packaging?

I keep every one of my Chuck Taylor boxes.
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Old June 25th, 2009 Jun 25, 2009 3:30:48 AM -   #3 (permalink)
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Default Re: how important is packaging?

interesting :P
 
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Old June 25th, 2009 Jun 25, 2009 3:56:00 AM -   #4 (permalink)
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Default Re: how important is packaging?

In my opinion it really depends on your market, more expesnive tees like Johnny cupcakes and stuff the packaging really adds to the brand, a funny slogan tee on the other hand does not bother me so much if its just stuffed in a mail bag
 
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Old June 25th, 2009 Jun 25, 2009 4:02:05 AM -   #5 (permalink)
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Default Re: how important is packaging?

thats a good point you make chimp...i would say that im definitely in the johnny cupcakes genre as opposed to just making random funny tees. so maybe it would help my brand out and add to it?
 
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Old June 25th, 2009 Jun 25, 2009 7:34:54 AM -   #6 (permalink)
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Default Re: how important is packaging?

Titchimp said it best
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Old June 25th, 2009 Jun 25, 2009 10:43:58 AM -   #7 (permalink)
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Default Re: how important is packaging?

My inclination is to say no, but it definitely depends how much of your total budget that $1000 represents.
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Old June 25th, 2009 Jun 25, 2009 11:29:51 AM -   #8 (permalink)
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Default Re: how important is packaging?

maybe not advisable at the moment
 
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Old June 26th, 2009 Jun 26, 2009 12:25:00 PM -   #9 (permalink)
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Default Re: how important is packaging?

You can enter the custom packaging market for a lot less than $1000.

I don't think this is a wise decision when you are starting out
 
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Old June 26th, 2009 Jun 26, 2009 1:20:17 PM -   #10 (permalink)
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Default Re: how important is packaging?

why not jkruse?
 
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Old June 26th, 2009 Jun 26, 2009 2:26:53 PM -   #11 (permalink)
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Default Re: how important is packaging?

Get some uncustom packaging and print it with your logo?
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Old June 26th, 2009 Jun 26, 2009 2:34:56 PM -   #12 (permalink)
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Default Re: how important is packaging?

i was thinking of using cardboard tubes...but decoarting them with my creative idea...what do you think?
 
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Old June 26th, 2009 Jun 26, 2009 3:06:40 PM -   #13 (permalink)
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Default Re: how important is packaging?

Have you contacted any custom tube making companies? I did a google search and got 14 million results. custom mailing tube - Google Search You might want to start there to get an idea of pricing. Also, custom printed polybags might be another alternative. Seal your merchandise in polybags, then put it in the shipping envelope. Regular polybags are roughly $.10 or less each for an order of 1000, and you can buy a sealer for $75 or so and seal them yourself. The printing shouldn't add too much to the price.
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Old June 26th, 2009 Jun 26, 2009 3:07:46 PM -   #14 (permalink)
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Default Re: how important is packaging?

Personally, I wouldn't spend any money on packaging only b/c its waste. Customers will most likely throw away packaging anyways. Unless, they can re-use for other purposes.

So, don't even spend energy figuring out where to spend 1k on trash
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Old June 26th, 2009 Jun 26, 2009 3:25:56 PM -   #15 (permalink)
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Default Re: how important is packaging?

Quote:
Originally Posted by Recycleatee
Personally, I wouldn't spend any money on packaging only b/c its waste. Customers will most likely throw away packaging anyways. Unless, they can re-use for other purposes.

So, don't even spend energy figuring out where to spend 1k on trash
I completely disagree. If I were starting a clothing line, I would not only have custom packaging, but also, custom relabeling, as well as hangtags. IMO if you are going to do something, you should do it right. It adds value to your product. I am a screen printer, and I even send my shirts out in custom boxes. It costs me about an extra $1.50 a box, but well worth it.
Comparison:


Which would you rather show up at your doorstep? custom packaging blog entry
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