Re: Font Script or print? Custom lettering is better than a font. If you're going to use a script font, it needs to be an especially good one; they're hard to get right, and most of the free ones are pretty tacky.
But whether you use neat print-like letters or script is an aesthetic decision; aesthetic decisions are, of course, driven by the needs of the specific brand.
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Ceci n'est pas une autographe.
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