i know this may have been asked before, but i havent see any topics on it in recent months...and id like to get some more recent opinions on it
i was thinking of setting the price i nthe high 20's or maybe at $30 even. im a firm believer that cheaper does not always equal more sales, because people might think you are offering a poor quality product. if you set the price high, it gives your brand a higher quality image in my opinion.
its not all just about money. i dont want people to think i am selling cheap quality shirts. but at the same time i dont want them to feel like im ripping them off.
so if im using good quality tees with elaborate designs and high quality tags, is $30 a good price?
"so if im using good quality tees with elaborate designs and high quality tags, is $30 a good price?"
hmmm... seems 5 or 10 dollars cheap... just my opinion, if you say you have good quality items. i also i agree with the cheap price point. this is true, in this day/age if you are marketing a nice design and have good materials you may want to jump up in the 40-50 dollar range. hopefully that helps
I haven't seen your tees, so I'm going based on your description...
If you are selling direct to consumer, $25-35 seems like an acceptable range for quality tees with elaborate designs. But that's only based on what's in the marketplace right now.
From a business perspective, make sure you profit enough to cover your production costs plus any other expenses like rent (if you're brick and mortar), web hosting fees (if you're ecommerce), replenishment costs, etc.
It all depends on your market.You can only get what your target market can bare.If you go too high, and can not sale them I guess you could have sales till you find the magic number.Good luck.
i believe 30 is lil high for start up. I would suggest to stay in between 20 to 25 to make "BEST" of $.
Selling with 25 & making less per T-shirt will give you more profit in long run then selling at 30 & not much sales with less profit. (at the end the month, best price with good quality will win. if either of one gets lost in between, you're okay if not in loss).
Your market (aka customers), your distribution channel, and your competition will determine what your shirts should retail at. If you are selling direct to consumers ONLY you have a lot of freedom to price your goods at whatever price you feel your market will be receptive to. However, you also need to consider the sales venue (i.e. for bands selling merch to fans at concert halls, the venue will usually take 20% directly from them at the end of the show - this cuts deep into your profit). The optimal scenario is selling direct to your customers via your web site (obviously).
When it comes to retail, the strategy changes entirely because you need to deal with a marketable retail price while considering your cost of goods and wholesale price. Most brands operate on a 65% - 70% profit margin from cost of goods to wholesale price. For most start-ups the margins are slightly lower because the volume isn't quite there (55% - 60%). In order to determine your profit margin use the following formula:
In order to determine your average retail price simply multiply your WP x 2.3 (tends to be an industry standard for marking up these days).
e.g. $25 x 2.3 = $57.50 = +/- $58.00 Retail Price
If your clothing and designs are of high quality, then I would say between $25-$35 sounds pretty good. Remember, you have to factor in other costs such as, shipping, equipment, supplies, overhead cost, etc. Also, you have to see where your competition is at. You will have to price your clothing at market value when everything is said and done. That's my opinion.
It would really help to know how you plan on selling these shirts. If you're selling directly to the end user your cost structure will be different than if you're selling to a re-seller. If selling to a re-seller you have to take payment terms in to consideration as well. If you are paying your suppliers up front or net 30, but the re-seller is paying you in net 45 or even net 60, you'll have to factor in the cost of "loaning" the money to them. As most would agree, you have to appraise the market of similar styles and quality. You need to learn what the market will bear. You also have to determine your cost structure and necessary profit margin to see if you have a viable business. You don't want to work you a#@ off only to have low margins and cash flow issues.
You can do it, but there are many more issues to consider than retail price alone.
what should i price my shirts at? 
