 Re: Designs
It varies, but I tend to think around 4-12 is a good range for a clothing label launch.
For something like Christian tees, I'd go for the upper end (unless you had a good new concept, in which case the lower end could work).
The problem with Christian tees as a genre (of course, by no means exclusive to this genre) is it means a lot of different things to different people. For a start there's a subtlety spectrum - some like shirts that aren't obviously religious, some like them to be very clear in their message, and everything in between. Then there's the problem of what Christianity means to the wearer - people tend to approach their religious beliefs in very different ways, so it's not actually a very unified niche.
Point being, whereas with a more homogeneous niche you could launch with four designs because you can be confident anyone in that niche will like any given two of them, with something that broad you need some broad strokes to convert sales.
__________________
Ceci n'est pas une autographe.
| 
