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My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice



 
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Old February 23rd, 2009 Feb 23, 2009 2:45:17 PM -   #1 (permalink)
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Default My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Well, after much research into both I thought I was sold on Heat Pressing but now I'm unsure.
Some may know this already but I'm starting my own brand and looking to print 5 designs each at 50 pieces per design. Here is my dilemma:

My original budget was 2,000. If I was to go with Heat Pressing, I have estimated my costs (including heat press, designs, blanks etc.) between 2400-2700. If I was to screen print the same amount my costs would be just shy of 2,000.
With the Heat Pressing route I would buy a 16x20 Mighty and custom order plastisol transfers from both F&M and Ace. My blank t's would be on FOTL Heavy 100% cotton.

Main reasons I wanted to Heat Press
-Inventory is much more manageable because you print on demand which is crucial if the design does not sell whereas with screen printing you have to sell everything which is pre-printed
-I can print the same designs on other apparel such as sweatshirts etc.
-The heat press can be used for side work for other projects
-Save more $ in the long run once the press is initially paid for


Main reasons I wanted to Screenprint them
-Upfront I found it to be cheaper and thus would allow me to make more profit
-Since my designs are large prints I could have the exact dimensions I'm looking for (15x20) as opposed to the 13x18 I'd have to go with Heat Pressing since my minimums are quite low and the cost for 13x18 transfers are what I can afford.
-I could spend more time marketing rather than having to worry about the many start up variables and horror stories I've heard come up from people just starting out with HP (one of the most recent which comes to mind is user 237 am's HP dilemma)


Ultimately, the two things that have me torn me are cost and ease of startup.
If I Heat Press I spend more and make less initially, better manage my inventory and save in the long run. If I sell the designs as planned I'm left with about $500 in overall profit and a paid for press. I run the startup risks which could result in wasted inventory on errors etc.
If I screenprint, i spend all of my time marketing and hustling to sell all of the designs and build my brand. If all goes as planned and I sell the designs I have more money to play around with for the next set of designs. I also understand that things can go wrong the screen printed route which is why I've been researching reputable printers.

I have a good feeling about my company as my market is very niche and the designs are very bold but being unemployed at the moment has got me very conscientious about what I'm spending. I am very interested in Heat Pressing and if i did go the Screen printing route I could always keep my eyes out for a used mighty press and start it out later )

What do you think?
 
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Old February 23rd, 2009 Feb 23, 2009 2:57:46 PM -   #2 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Heat press doesn't look as good, I would start up with the screen printing. High quality, better for building up business
 
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Old February 23rd, 2009 Feb 23, 2009 3:03:46 PM -   #3 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

The important question is what are you trying to be? a designer or a decorator or both. If both, then both options are the way to go. My 2.3 cents: If you are truly trying to sell high end designed shirts, stick to the designs and let someone with experience print theshirts. I am assuming (hee Haw, donkey) from your post that you are not in the screen printing business, and that $2,000 budget will be completely blown on the learning curve (actually quite a bit more) of learning how to screen print correctly.
Best bet, concentrate on selling the shirts and let someone experienced make them
 
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Old February 23rd, 2009 Feb 23, 2009 3:10:44 PM -   #4 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Quote:
Originally Posted by ourbod
The important question is what are you trying to be? a designer or a decorator or both. If both, then both options are the way to go. My 2.3 cents: If you are truly trying to sell high end designed shirts, stick to the designs and let someone with experience print theshirts. I am assuming (hee Haw, donkey) from your post that you are not in the screen printing business, and that $2,000 budget will be completely blown on the learning curve (actually quite a bit more) of learning how to screen print correctly.
Best bet, concentrate on selling the shirts and let someone experienced make them
I must agree. Get your designs made up but in lesser quantities, and then see if sales meet with your expectations. Leave your cash in the bank to earn some interest!

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Old February 23rd, 2009 Feb 23, 2009 3:15:45 PM -   #5 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Screen printing is much better for fashion t-shirts.
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Old February 23rd, 2009 Feb 23, 2009 4:52:08 PM -   #6 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

I am in a similar situation. Initially I was set on screen printing until I learned about pastisol transfers. I thought it was great. It would really allow me to minimize inventory and offer more styles of shirts, etc. Just yesterday, I started really questioning my decision as I started working the numbers in preparation for writing a business plan. A big factor also is time. I work full time and go to school; it would be much easier to just grab a tshirt to ship.

In the end for me personally, I think it would be better if I spent my time marketing instead of learning how to create quality pressings.
 
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Old February 23rd, 2009 Feb 23, 2009 5:11:52 PM -   #7 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Quote:
Originally Posted by curiousity
I am in a similar situation. Initially I was set on screen printing until I learned about pastisol transfers. I thought it was great. It would really allow me to minimize inventory and offer more styles of shirts, etc. Just yesterday, I started really questioning my decision as I started working the numbers in preparation for writing a business plan. A big factor also is time. I work full time and go to school; it would be much easier to just grab a tshirt to ship.

In the end for me personally, I think it would be better if I spent my time marketing instead of learning how to create quality pressings.
Time is not a factor for me as I'm unemployed currently but $ certainly is which since screen printing in my case seems to be the cheapest route I'm thinking more in that realm to start with.
 
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Old February 23rd, 2009 Feb 23, 2009 5:16:37 PM -   #8 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

I agree 100% screenprinting is the way to go for fashion t-shirts.
 
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Old February 23rd, 2009 Feb 23, 2009 5:18:00 PM -   #9 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Quote:
Originally Posted by ourbod
The important question is what are you trying to be? a designer or a decorator or both. If both, then both options are the way to go. My 2.3 cents: If you are truly trying to sell high end designed shirts, stick to the designs and let someone with experience print theshirts. I am assuming (hee Haw, donkey) from your post that you are not in the screen printing business, and that $2,000 budget will be completely blown on the learning curve (actually quite a bit more) of learning how to screen print correctly.
Best bet, concentrate on selling the shirts and let someone experienced make them
I think you might be misunderstood. By screen printing I'm saying to have a company actually print the merchandise up for me, not for me to learn to actually screenprint myself.
My line is actually not geared towards the high end fashion crowd but more towards the independent music scene as well but nonetheless time towards marketing may be the better route to go.
 
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Old February 23rd, 2009 Feb 23, 2009 5:19:08 PM -   #10 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Quote:
Originally Posted by wc33144
I agree 100%
With getting them screenprinted?
 
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Old February 23rd, 2009 Feb 23, 2009 6:12:06 PM -   #11 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Quote:
Originally Posted by CxCthreads
With getting them screenprinted?
In 2000, I think You can let someone else do printing for you & then see how much you sells. Be ready to sell to friends evenif you can't find market b/c condition is really bad.

In future, I think you better learn Screen printing[even with 1 color press] to make Shirts yourself more profit because if someone else do you might not cover Marketing/Advertising cost if Quantity is that low.

Regards,
 
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Old February 23rd, 2009 Feb 23, 2009 6:22:13 PM -   #12 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

I think I'm with Phil on this one....

Outsource the work in lesser quantities and spend your time designing and marketing your product.

Yes...it's true that the plastisol transfer route gives you better control of your inventory so you are not guessing on which sizes / colors you are going to need to produce. On the other hand, you probably will make more profit per shirt by outsourcing your shirts but you may get stuck with inventory of unwanted designs / sizes / colors which will close that gap pretty quickly so speding time pushing your product would be time well spent.

It sounds like you would ralther spend your time doing that rather than learning how to print shirts at the moment anyway.

Also, if you do decide on the HP route, you might want to get some samples of plastisol transfers to see if the look and feel fits with the market your designs are geared towards. I use them and like them but there is a bit of a difference in look and feel vs. direct screenprinting especially from different suppliers.

Good luck which ever direction to decide to go.....
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Old February 24th, 2009 Feb 24, 2009 1:26:35 AM -   #13 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

there is some great info here im in to find out more
 
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Old February 24th, 2009 Feb 24, 2009 8:27:02 AM -   #14 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Quote:
Originally Posted by CxCthreads
Time is not a factor for me as I'm unemployed currently but $ certainly is which since screen printing in my case seems to be the cheapest route I'm thinking more in that realm to start with.
I understand.

Screen printing would be cheaper for you to get start your business. Spend your resources focusing on building up your business and making it profitable. That way, down the line, you can use the profits to buy a heat press to expand what you can offer if you want to at that time.
 
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Old February 24th, 2009 Feb 24, 2009 9:22:52 AM -   #15 (permalink)
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Default Re: My Great Dilemma (to Screenprint or Heat Press) in which I could definetely use some advice

Great topic!
 
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