If I am starting out and have the money for a small quantity of shirts what should I charge?
I have designs in 3 categories funny slogans, art on t's (like threadless), and art that is more serious (for the urban market)
Should I charge more for the cartoony art tees?
If the artwork is more serious and more intricate than a cartoony humorous idea is it a good idea to turn that into a brand of it's own complete with company tags on the inside instead of manufacturer.How much more can you charge fo those.
What is the most popular market one can be successfull in when starting out.
Does anyone know if the urban market is a profitable one.
Whats the avarage for a tee in your area? I know out here I can get away with 40 bucks for one of our tees, 2 color, main print in the center, bottom print and shoulder print, custom neck tag and hang tag, we market it as high end gear to the urban market, but we also have a basic 1 print logo tee for 20 bucks....
Whats the avarage for a tee in your area? I know out here I can get away with 40 bucks for one of our tees, 2 color, main print in the center, bottom print and shoulder print, custom neck tag and hang tag, we market it as high end gear to the urban market, but we also have a basic 1 print logo tee for 20 bucks....
I've seen shirts go for very high where I live. We are a large market and we get most of the popular fashion but I want to market and sell online because it seemed like the best way to build. As far as art shirts for the urban community would i be wise in putting my own tags and such.
Ask yourself how much you would honestly pay for it if you were the consumer. That should give you the starting point.
Well I think if I like something I'll dish out the money. One of my concerns was that I've noticed that for funny/slogan/smartass type shirts the major companies will sell for as low as $13 or $14. As a beginer my print runs would be small. Should I keep my prices close to the big guys or sell from $20-$25 to insure good margins?
but what type of printing was used on the $13 or $14 tees? i sell mine for $25 a tee and they are screenprinted. sometimes a lower price might put ppl off thinking it's a lower quality product. i think i read that in another thread on here somewhere, where someone raised their prices and actually sold more, lol.
Quote:
Originally Posted by cam
Well I think if I like something I'll dish out the money. One of my concerns was that I've noticed that for funny/slogan/smartass type shirts the major companies will sell for as low as $13 or $14. As a beginer my print runs would be small. Should I keep my prices close to the big guys or sell from $20-$25 to insure good margins?
That's true brutal I will be using silk screening also, and when I see a shirt I reall like and the quality is there the price is a not so important issue.
I agree with CrazyTeeShirts for the most part. Ask yourself how much you would pay for them, and be honest. Also take into account your materials and production cost.
How do you plan on selling your shirts? Online, Word of Mouth, Events... Who will your primary customers be for each style of tee? Those factors could come into play as well. I would start with something that can make you a nice enough profit to continue to expand your production. If your extremely confident in your product and have had positive feedback, then up the price.
I think of it this way also; Start where you are comfortable (High or Low) see how the initial response is to your prices, try and gauge your different customers and feel your way through it.
I remember Johnny Cupcakes used to sell his tees much cheaper, and now some of the shirts he used to sell for 20 bucks are 45 bucks and people are still buying them.
I guess what all that boils down to is no one thing is right, we just need to figure out what is right for ourselves, just experiment. What works for some may not work for others.
I have one site selling common plastisol transfers at $13.95 and it does about the same volume as my site that sells screen printed at $16. I simply base it on how much set-up and printing time is involved. But if you price higher you can stimulate volume with better discounts/sales and find out if lower prices work better. If you have a large amount of repeat customers it's better to go higher because it is easier to lower prices if you have to in the future than raise the prices.
Ask yourself how much you would honestly pay for it if you were the consumer.
I don't know if I'd use that as a barometer. I've noticed that a lot of people undervalue what their original artwork/designs are worth based on what they would pay (like a department store).
I would base it more on what you see shirts going for in your demographic. Find a few common sites online and see what they are pricing their shirts at and fit your price in there somewhere.
Some people will price their t-shirts at $10, thinking that they have to compete with target or walmart. A recent survey I did showed that most people pay $14-$15 for a t-shirt, but surprisingly the next most popular amount that people paid for their shirts as $19 and up!
ok good now we are talking numbers.. When i started of with the t-shirt thing (3yrs ago). we were selling our tees for like 14.99. Why? because 1) we were flat out stupid and we wanted to be comparable to big companies/ and discount stores and 2) we were listening to customers.
Now i am not sayin don't listen to customers, but when you are in this business and lets say you are actually building a brand, your customers are looking up to you to sell the hype. so u have to believe that this design is worth more than 15.. u know u really have to think you are the next best thing.. that attitude will get you far.. now i am not saying over price your stuff. but ppl perceive the higher the SP then it might be a legit designer.
simple math.
i buy gildan 2000. approximately $2.6
Printing 2 colors $2.05
screen charge (2*15) 60 tees .5
my time going back and forth $1.5
artwork time $1.5
now this is $8.15 per t-shirt. you sell at $15 if you use paypal - $1 fee... you make 5.85 per tee.
Now the so called profit you make of the tee can't replace the cost of one tee.
ignore health insurance.. office space.. cable bill.. phone bill.. gas...car/home. meals.. e.t.c
I know my math maybe a little off .. but selling the tees for <15 maynot create enough profit margin for growth. you can either cut cost or increase price.. cutting cost .. overseas.??
Pricing? 
