For starting, custom designing is bringing in more operating revenue for us. But, we're hoping that once our name is "out there", the name brand will carry us. Custom design is often associated with "cheap" or "mass produced" but it's a lot more flexible since everyone is your customer. Building a brand takes A LOT of work, since you need demand to sell your name and you're limited to a certain demographic. But if a brand is in demand, it's a lot more profitable in the long run.
__________________ vMatches.com - Social networking and dating site.
Building a brand takes A LOT of work, since you need demand to sell your name and you're limited to a certain demographic. But if a brand is in demand, it's a lot more profitable in the long run.
I agree....and we are really just getting started. Thanks so much for your imput!
Your shop...custom, set design or both? 
