We are thinkng of starting a line of shirts. We would like to target the high end market. What we would like to know is how the Ed Hardy's, and other expensive shirts are printed, and type of material they use? Is it just thier name that makes them expensive, or the quality?
We are thinkng of starting a line of shirts. We would like to target the high end market. What we would like to know is how the Ed Hardy's, and other expensive shirts are printed, and type of material they use? Is it just thier name that makes them expensive, or the quality?
I think its the time and effort that christian puts into his designs. For me, Ed Hardy's clothes are way overpriced, but after looking at the sheer numerous amounts of color, and detail that is put into his designs make his shirts somewhat expensive. He also uses very nice clothes-im not exactly sure what kind he uses-but they are very comfortable. He also has been using rhinestones- which are making there way into a lot of companies shirts.
The other thing these companies are doing is lots of color, all waterbase and discharge prints which does tend to make them a little more expensive to produce since discharge runs a lot slower in production (unless your printer has a 30 foot conveyer dryer!).
Dave
__________________ www.spreadingink.com - all over prints, jumbo and full color screen printing
Many of the high end labels also use special treatments and washes on their shirts to make them soft or give them unique visual effects. This pushes the price of those shirts up, as well, and sets them apart from ordinary shirts.
Ed Hardy (born in 1945) is an old tattoo artist and he is also the first Western tattoo artist to incorporate Japanese style into his work.
It's actualy Christian Audigier (head designer of Von Dutch) who licensed the rights to produce the Ed Hardy clothing line.
You have here two of the best artist and designer you can find. Only this can justify the price.
They also have the perfect marketing techniques, like marketing directly to celebrity clients and by opening stores in high profile fashion districts like Dubai, Miami, NewYork and Tokyo. Maybe the perfect techniques, but probably the most expensive. This can justify the High end market and also the high price of the line.
And like the other just said, they put a lot of work in there designs and printing techniques.
Targeting the high end market is one thing and it can be done with pretty nice designs, the best apparel on market and different printing and marketing techniques, but doing what Christian Audigier did with Ed Hardy is an other, you will need to find the best artists and designers, learn the best marketing techniques, find some well-known figure who wants to promote your line and probably a lot of money.$$$$
Good luck in this but keep in mind that everything is possible.
ed hardy shirts are not worth the price. most high fashion tee's aren't. any one with buisness savy knows that those designers spend the least amount of money to produce their products but marked them up as much as possible. i guarantee that it only cost $4 to 8$ (if that) to produce those shirts. people are so gullable. just because it cost alot doesn't mean QUALITY!!!!!!!!!
it's also about WHO WEARS IT! if someone who is popular wears it, everyone wants to wear it. it's called MARKETING.
i also guarantee those products aren't USA made either. The only difference between you or any established line is WHO'S WEARING IT!
have a great day!
Last edited by sunnydayz; June 5th, 2008 at 07:56 PM.
Reason: clean up
ed hardy shirts are not worth the price. most high fashion tee's aren't. any one with buisness savy knows that those designers spend the least amount of money to produce their products but marked them up as much as possible. i guarantee that it only cost $4 to 8$ (if that) to produce those shirts. people are so gullable. just because it cost alot doesn't mean QUALITY!!!!!!!!!
it's also about WHO WEARS IT! if someone who is popular wears it, everyone wants to wear it. it's called MARKETING
i also guarantee those products aren't USA made either. The only difference between you or any established line is WHO'S WEARING IT!
have a great day!
I don't know what price those shirts are "worth", but to imply they are not of high quality is definitely not correct.
I actually believe it does cost more than $8.00 to produce an Ed Hardy shirt as I have worked with people in LA who have worked with the company. I believe the cost, including the shirt, treatments, printing, folding, packing, labeling, etc. comes closer to $15.00 In addition, you have to figure in the company's huge overhead costs-- marketing, celebrity endorsement (parties, sponsorship, etc.), enormous warehouses. Of course, there is still a huge markup, don't get me wrong-- Ed Hardy co. sells t-shirts up into the $100+ range. They are definitely bringing home $$! However, people are still buying the shirts!
Also, the shirts are made in the USA. I have seen them being made at their manufacturer in LA.
Last edited by sunnydayz; June 5th, 2008 at 07:56 PM.
Reason: edited quote
Ed Hardy (born in 1945) is an old tattoo artist and he is also the first Western tattoo artist to incorporate Japanese style into his work.
It's actualy Christian Audigier (head designer of Von Dutch) who licensed the rights to produce the Ed Hardy clothing line.
You have here two of the best artist and designer you can find. Only this can justify the price.
They also have the perfect marketing techniques, like marketing directly to celebrity clients and by opening stores in high profile fashion districts like Dubai, Miami, NewYork and Tokyo. Maybe the perfect techniques, but probably the most expensive. This can justify the High end market and also the high price of the line.
And like the other just said, they put a lot of work in there designs and printing techniques.
Targeting the high end market is one thing and it can be done with pretty nice designs, the best apparel on market and different printing and marketing techniques, but doing what Christian Audigier did with Ed Hardy is an other, you will need to find the best artists and designers, learn the best marketing techniques, find some well-known figure who wants to promote your line and probably a lot of money.$$$$
Good luck in this but keep in mind that everything is possible.
PG
Would it be possible to get high quality shirts using the better heat press techniques? We are going to be making and selling the shirts overseas, so we can do which ever way is the highest quality. profit is not a major factor, just trying to put family to work.
We are trying to figure out do we buy the heatpress and versacam, or set up a silkscreening shop. We just want a excelent product.
Guys, this is very interesting. See what you're really talking about is "elements that incrementally differ their products in the marketplace" now. This is a great topic in the context of defining "shelf space" the way for example package design is approached. I think this is a beneficial way to view the shirt market too.
Would it be possible to get high quality shirts using the better heat press techniques? We are going to be making and selling the shirts overseas, so we can do which ever way is the highest quality. profit is not a major factor, just trying to put family to work.
We are trying to figure out do we buy the heatpress and versacam, or set up a silkscreening shop. We just want a excelent product.
Yes you can get some pretty good result with the heat press but If you want to make your place in the high end market you're better to think screenprinting...
But its not all, be creative, with different wash, different dye, embellishement .... I dont know, but anything that will tell your customers that your shirt worth the price.
I do think there is a place for high end t-shirt in the market but my opinion is, if I have to pay 50$ or more for a t-shirt its better to be nothing less than a piece of Art !!
I hope im not bottering you with all the questions. We can basically own our whole process there. We plan to make our own shirts and print them as well. We have the contacts to get the entertainers there to wear them for interviews and such and we also have the ability to open a store in a mid to high end mall.
All that being said, in your professional opinion, how would you go about printing your shirts for the best of the best product. We also already have an awsome designer. He is not to familier with drawing on the computer and editing though, but he can learn.
My opinion is that if you want a high end product you need to use high end methods. Using discharge printing, screening with water based inks and other embelishments is going to give a way nicer product. Also I am sure that they do not use standard tees you can buy, I am pretty sure they have all of their own shirts made specifically for them from the fit to the finishes they use on the fabric. If I were you I would research how brands have their shirts made, what washes they use on the fabrics, how they are labeled and how they are decorated. I dont think you will get the kind of product ed hardy sells by using a heat press. but that is just my opinion
__________________
Always do right; this will gratify some people and astonish the rest. ~~~Mark Twain BobbieLee
I just found this interesting info on their website about Christian Audigier, it tells more about what makes their brand Ed Hardy Vintage Tattoo Wear: About Us .
__________________
Always do right; this will gratify some people and astonish the rest. ~~~Mark Twain BobbieLee
I just found this interesting info on their website about Christian Audigier, it tells more about what makes their brand Ed Hardy Vintage Tattoo Wear: About Us .
Thank you a lot. I will check it out. Our designs are nothing like his, I was just using him as more of a price refrence. Im not to familier with all the high end brands out there. But if I can find out thier methods it would get us started.
c. Audigier shirts have the better artwork, more elaborate printing, and embellishments added...im not a fan of those either but they are definitely a shirt that looks like it cost $$ to produce
Smet (another Audigier line) has some nice designs, i have a couple of their shirts from when they first launched
like some others mentioned above, its the "appeal" of wearing something perceived to be high-end that commands the inflated prices of most of these brands
How the high end shirts are printed 
Re: How the high end shirts are printed 
