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Run A T-shirt Business On A Shoestring Budget



 
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Old March 28th, 2008 Mar 28, 2008 9:52:39 PM -   #1 (permalink)
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Default Run A T-shirt Business On A Shoestring Budget

Low on cash? Here are some suggestions for doing everything from producing to promoting your clothing line with little or no money.

Sell online. It's easier to reach a world wide audience and there are plenty of free advertising methods. Online is becoming a standard for businesses.

Go with a fulfillment service. They'll handle all the small things like packaging, shipping and keeping track of orders. You can start a shop with no money and still make a profit.

Do your own designs. You can't afford to pay designers yet so just learn how to use design programs like Illustrator and Photoshop. Or you can stick to slogan tees.

Practice SEO techniques. Free advertising at it's best. Learn to master the search engines. Pick keywords that aren't overly searched and try to appear on the first page for those keywords.

Do something newsworthy. You main advertising methods are gonna consist of doing things that'll get others to write about your business.

Use social bookmarking sites. Bookmark every page of your shop on sites like StumbleUpon. The more your site is bookmarked the more likely it is to get visited by random targeted people.

Be in the school newspaper. You might become a local celebrity and everyone from your school will be asking about your line.

Get friends to model your shirts. Models are too expensive, but you still need them for your website to get that professional look. Just get some friends to model for you for free.

Wear your shirts and get your friends to wear them. You and your friends can be your best promotion tool. Always wear one of your shirts, especially to a big event. Wear the most catchy one to get people asking about it.

Start a blog. Talk about things your target audience would be interested in and feature your latest t-shirts every week. Get a fan base and it'll be easy to convert those visitors into customers.

Tell fellow bloggers to blog about your line. If you know anyone who owns a blog get them to write a post about your clothing line. If they have a fan base alot of those people will be sure to check out your line.

Participate in forums and have a link to your website in your signature. Your signature is an ad space so you should make sure theres an ad for your line in it. Post hundreds of times and you have hundreds of ads on the web for free.

Promote on myspace and facebook. Create a myspace or facebook page for your line and add friends and send comments. Get a free friend adder program for myspace and add 50 new friends a day.

Make videos for youtube. Create mini commercials for your line that'll spread virally. Make them funny or controversial to get alot of views. Post them on your blog, myspace and facebook too.



WHAT LOW COST METHODS ARE YOU USING?
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Old March 29th, 2008 Mar 29, 2008 1:19:31 AM -   #2 (permalink)
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Default Re: Run A T-shirt Business On A Shoestring Budget

Great tips!

Here's some of mine - Join local groups pertinent to your business, Chamber of Commerce, some artists guilds might accept designers. Be active in those groups and always have business cards/postcards/shirt samples with you. Face-to-face networking may be beneficial if you find the right group. It's worked for me as a freelance artist and my mom, who's a contract trainer.

Also, seriously, public speaking skills. If you have the skills to emcee or present at an event at a convention, that goes a long way. Present seminars and give talks on whatever's connected to your business and put your website on all your (well-designed) hand-outs. These skills also help with phone etiquette and face-to-face networking. Find a good Toastmasters group. Yes, it can be dorky. Yes, some groups suck, which is why I said find a good group :P Participating in Toastmasters is great to develop communication skills and having those skills opens a ton of opportunity and just makes life easier. There are other ways to build these skills, but Toastmasters can be cheap and not time-consuming - bonus, you can use your alotted speach time to make presentations about your business. Example topics like how you became an entrepreneur, where you find inspiration for your designs, et cetera aren't out-and-out sales pitches, can be interesting, and will pique curiosity.

Volunteer, even for just an hour every week, for something related. If you have a sports line, for example, volunteer for an organization which supports a youth team. Pets, volunteer with a rescue. It's a great way to get in touch with your immediate community of potential customers. Of course, no sales pitches, but word will spread or it will enter a conversation.

That's all I can think up of for now. These are all free or fairly cheap, they just take some time. If you use your time wisely, it will pay off.
 
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Old March 31st, 2008 Mar 31, 2008 7:54:57 PM -   #3 (permalink)
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Default Re: Run A T-shirt Business On A Shoestring Budget

You've got some good suggestions there. Actively promoting your label in person is one of the best ways of marketing to your audience.
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Old April 5th, 2011 Apr 5, 2011 12:07:34 PM -   #4 (permalink)
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Default Re: Run A T-shirt Business On A Shoestring Budget

Quote:
Originally Posted by cyclonearts
You've got some good suggestions there. Actively promoting your label in person is one of the best ways of marketing to your audience.
I wholeheartedly agree with this! It's so important that you are backing your own line because really, no one should be more passionate than you about it.

I think if you have soething good and are backing authentically it then other people will latch onto that...at least that's what I'm betting on!

Really good tips guys. We got friends to model our tees too. Again, I feel it is more fun that way and of course cheaper :-)
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Old April 6th, 2011 Apr 6, 2011 1:20:26 PM -   #5 (permalink)
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Default Re: Run A T-shirt Business On A Shoestring Budget

Sell your shirts at the local city market. It's usually not that expensive to set up at one, and you can generate many sales that way (not to mention you'll get attention from local retailers).

Selling online is fine, but you're competing for attention against a million other T-shirt brands no matter how unique your shirts are, so you are unlikely to generate many sales that way, particularly at the beginning.

Other than that, those are some good tips, but I would never rely entirely on the Internet for sales.
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Old April 6th, 2011 Apr 6, 2011 1:31:30 PM -   #6 (permalink)
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Default Re: Run A T-shirt Business On A Shoestring Budget

That makes sense. If anything, use those direct sales to channel more people to your website. Maybe give away a card with the address on and a discount for the next order
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