I dont really know how to say this, so i hope you can understand it
Do you think its a better idea to keep your business very professional, or give it a kind of personal touch, i.e. lots of interaction with your customers etc.
I am thinking of adding a forum to my store, so people can ask questions before and after they buy, so they can suggest ideas and other things, so i would be interacting with my customer and potential customers in public. It wouldnt be for customer service/support (e.g. "where is my t-shirt it hasnt arrived yet" kind of stuff).
I am sort of reluctant to do so, because it could have a negative impact, e.g. an annoyed customer going on and writing abuse. (the customer is
not always right!!!)
I do have myspace and facebook, but customers never really interacted with me in that way.
Also how professional is having a forum like this? There are not many companies which have an official forum for such things, i dont want to give the impression that my store is unprofessional or anything like that. However i do know that some businesses such as my hosting company has official forums.
Do you have one? What do you think about this?