darkstar07

Does anyone have any statistics, information, or general knowledge about FRONT PLACEMENT vs. BACK PLACEMENT of graphics on tshirts for retail for the 22-30 (or so) demographic? I am seeking information on which is better between the two in some quantifiable sense and have been able to turn up very little searching. Thank you in advance.

 

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Rodney

From my general experience and what I've seen sales wise (and from looking on several websites that sell t-shirts online), always place the graphic design on the front of the garment.

There are limited reasons to put the design on the back, but I think, speaking generally, people prefer the design on the front.

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surfwear

you can also mix it up. Like have your logo and name on the front a cool graphic on the back vise versa.

 

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Chani

I agree that for general retail that the design should be on the front of your shirts.

That said, I just did an order for a group that wanted their design on the back of their shirts, but those are the exception to the rule.

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Chani

If your client wants their design on the back, by all means, print it that way.

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darkstar07

Anyone have any particular numbers or research that says one way or the other?

 

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Rodney

Quote: Originally Posted by darkstar07 Anyone have any particular numbers or research that says one way or the other?

Just take a look around and you'll see it everywhere.

I don't think there's research on it, but if it's for retail, then just point them to similar places online selling the kinds of t-shirts they sell and you'll see mostly front placements.

threadless, choiceshirts, cafepress, etc.

If you're selling printing services and the client is asking for the logo on the back, by all means let them have what they want.

If they ask for your input, feel free to throw in that it's more common on the front, but I wouldn't "push" it by any means. They are the client and most likely they'll be happiest if you do what you tell them. Some prefer to make their own mistakes.

Some clients do have a preference. Like construction workers like to have the logo on the back and have their phone number on the front. Or other type service organizations.

But if you're focusing on selling a "design" to a retail customer, that design should be on the front.

Forget studies, just go to Target, Walmart and show real world examples

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jlcanterbury

if you need numbers, then go into a retail store and count for yourself... front vs. back. I'd say about 95% of the fashion tees in retail stores have designs on the front...

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TripleT

I agree that the design is usually on the front.

 

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IntegralApparel

Thats a couple bucks in gas money you could've used for advertising. Just look in your closet and see your personal shirts, I'm sure most of the designs are on the front.

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