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How To Come Up With A Company Name



 
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Old January 18th, 2008 Jan 18, 2008 7:25:00 PM -   #1 (permalink)
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Default How To Come Up With A Company Name

I was just wondering how everyone else came up with their company name. I am having a hard time coming up with a good name for my surf company, it will be mainly surf apparel like t-shirts, hoodies, sweats, hats, etc. If anyone can give me some tips or names that they thought of would be great. If I wind use it I will compensate you for it.
 
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Old January 18th, 2008 Jan 18, 2008 7:42:15 PM -   #2 (permalink)
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Default Re: How To Come Up With A Company Name

hey ... saw your dilema... what names are you tossing around? ... any ideas? .. my forte is designing logos, and sometimes coming up with names, just curious which way you were headed
 
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Old January 18th, 2008 Jan 18, 2008 7:44:28 PM -   #3 (permalink)
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Default Re: How To Come Up With A Company Name

Good luck with this, over the last 3 years that I have been thinking of names I went through three. It started out being names that I liked and fit the market, and has since evolved. Try to make it something original and that means something. Its nice that when people ask why you chose that name or what it means, that you have a reason for it, and not that it just "sounded cool"

Look at other brands in your industry and see how they do things. Kirra, Billabong, volcom are mainstream. I believe Kirra is a good surf location, or some geographic region. Sounds good for the uneducated, wanabe surfers if you dont mind me calling them that (or poseurs), and the real deal surfers probably know what it means too. win win
 
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Old January 18th, 2008 Jan 18, 2008 7:46:12 PM -   #4 (permalink)
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Default Re: How To Come Up With A Company Name

yeah ... I feel ya ... will do some research ... let you know if I get anything worth sharin'
 
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Old January 18th, 2008 Jan 18, 2008 8:27:40 PM -   #5 (permalink)
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Default Re: How To Come Up With A Company Name

I have a horrible time coming up with names for websites, etc, but for our parent company, we decided to go with something very personal. CEMA is Chani E and Mark A, our first and middle initials.

If that gives you any inspiration, wonderful!

Other than that, I heard some wonderful advice here on these forums...brainstorm. Come up with 10 words you associate with your business. Then come up with 10 words that you associate with each of those words. Now mix 'em up in all sorts of combinations. Perhaps you'll come up with a name, or even more associations that will give you inspiration.
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Old January 18th, 2008 Jan 18, 2008 8:29:58 PM -   #6 (permalink)
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Default Re: How To Come Up With A Company Name

Thanks for the add!
 
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Old January 18th, 2008 Jan 18, 2008 9:53:22 PM -   #7 (permalink)
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Default Re: How To Come Up With A Company Name

Im trying to get my company going i have already came up with the name and the advice i would give you and mabey you can get some use out of it is Come up with a word that describes surfing or a surfur look in the dictunary or on the internet.
 
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Old January 18th, 2008 Jan 18, 2008 9:58:12 PM -   #8 (permalink)
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Default Re: How To Come Up With A Company Name

Oh, And a Thesaurus can be your friend.
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Old January 18th, 2008 Jan 18, 2008 10:01:16 PM -   #9 (permalink)
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Default Re: How To Come Up With A Company Name

It's almost like how Canada got it's name..

Three guys sitting at a table. Each of them pick a letter.

guy 1 "C, ay"

guy 2 "N, ay"

guy 3 "D, ay"

C,ay,N,ay,D,ay. CANADA!

...i'd just brainstorm around things cleverly. names and your location or shop. something niche-like.

Shirts R Us (Toys R Us); try "borrowing" another name like that. But not blatant like that example.

I guess I would just keep looking until something just pops in your head.
 
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Old January 18th, 2008 Jan 18, 2008 10:23:10 PM -   #10 (permalink)
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Default Re: How To Come Up With A Company Name

Both of my sites were inspired from things around me that had a personal meaning for me. One was inspired from my preemie grand baby and one nickname for where I live. I guess I went about it differently, I picked the names first and built my product around them I am still in the process of building my product on the second one.
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Old January 19th, 2008 Jan 19, 2008 3:04:42 AM -   #11 (permalink)
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Default Re: How To Come Up With A Company Name

Like Chani said, brainstorm. Write down every word you associate with your business, your prospects, surfing, beaches, oceans, surflingo, popular surf-sites etc. etc.
For even more input you could use Rhymezone and find related words to the words you came up with. Change the 'Find rhymes' box to 'Find related words'.

A great name may come totally unexpected... but it will come.
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Old January 19th, 2008 Jan 19, 2008 3:06:09 AM -   #12 (permalink)
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Default Re: How To Come Up With A Company Name

...forgot to put this in for ye RhymeZone rhyming dictionary and thesaurus
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Old January 19th, 2008 Jan 19, 2008 5:53:34 AM -   #13 (permalink)
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Default Re: How To Come Up With A Company Name

thank you guys, you gave me some great tips. I wanted the name foundation for my company but sadly it is taken.
 
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Old January 19th, 2008 Jan 19, 2008 6:04:49 AM -   #14 (permalink)
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Default Re: How To Come Up With A Company Name

Steve
Lissette
Andrew
Madison

SLAMINK...instead of inc sounded better.....hold a contest? I do believe that if you get to personal with the target market you might want to broaden your horizons later which will be hard to do. Like if you were into cars and started to make bicycle parts. some great companies have such simple names...easy to remember. A friend of mine works for "exit realty" the reason for the name is everywhere you look, on the highway, buildings, etc. this is called subliminal advertising.
 
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Old January 19th, 2008 Jan 19, 2008 9:59:27 AM -   #15 (permalink)
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Default Re: How To Come Up With A Company Name

I like names with double meaning. It gets people thinking, making the name more memorable... Do you offer anything unusual? Any other interests? Just trying to get a feel of what your looking for.

Here are my silly ideas (feel free to laugh and roll your eyes)... I am far from a surfer - lol.


Switching Channels

Blue Triumph
Rapid Riser(s)
Crests & Crowns (perhaps use a royal crown on top of a wave as your logo)
Ocean Master
Royal Blue
Pacific Blast / Pacific Storm
Walk on Water
Rise & Surf
H2O For Life

Surf Heads
(lol)

Peek of the Moment / Rise of the Moment
Surf to the Fullest

The Wet Challenge

My Surf Obsession / My Wet Obsession (talk about double meaning - lol)
Wet Your Face
Surf Satisfied
The Wet Fix
The Killer Wave
/ The Suicide Wave

Do you like short words/phrases? I've tried to give you a little variety... Hope this will at least get your creative juices flowing. A little hard to come up with some original ideas, without really knowing what is already out there. Good luck & have a great weekend ~ Karolina

Last edited by karolina; January 19th, 2008 at 10:10 AM.
 
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