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Print Mojo and other online service Opinions



 
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Old May 4th, 2006 May 4, 2006 8:56:12 AM -   #1 (permalink)
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Smile Print Mojo and other online service Opinions

I am curious about Print Mojo. Anyone work with them and have success? Also, as I have researched about zazzle, cafepress and other online printing services, I have found a lot has to do with simply getting hits to your site/store and I understand that it takes work to get the SEO right. But my question is these sites make it sound easy, but is it really possible to make a decent amount of $ this way? (assuming, of course, that someone has a good number of designs to display and sell)

I don't intend to get rich through any of these vehicles. I am not naive. What my goal is to get a good start in this business and to get my designs out there.
 
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Old May 4th, 2006 May 4, 2006 12:05:20 PM -   #2 (permalink)
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Default Re: Print Mojo and other online service Opinions

Quote:
have found a lot has to do with simply getting hits to your site/store and I understand that it takes work to get the SEO right. But my question is these sites make it sound easy, but is it really possible to make a decent amount of $ this way? (assuming, of course, that someone has a good number of designs to display and sell)
I'll answer this part since I'm probably biased about the other question

There are 2 things that will make a t-shirt successful:

Quality Design
Promotion/Marketing

So if you have the quality design taken care of, then you'll need to promote it. It's easy to setup a store somewhere like cafepress, zazzle, printmojo, spreadshirt, etc.

The part that will be a challenge is to create quality designs and then get a good volume of targeted people to see your designs.

Search Engine Optimization (SEO) is just one part of the marketing puzzle.

You'll probably also need to advertise (online and/or offline), get word of mouth buzz about your store, submit to relevant directories, etc, etc.

I have no idea what "a decent amount of $" is for you. But I can tell you that there are lots of people who make good money using CafePress, Zazzle, PrintMojo, Spreadshirt. It's not the particular service that makes them money (no fulfillment service is a magic button to sales), but it's what the individual t-shirt merchant (that's you) puts into marketing the designs they put up.

Many people make the mistake of putting up a store somewhere, either on their own or through one of the many fulfillment services, and then they just expect sales to come out of nowhere (or they expect the fulfillment company to drive sales for them).

Your job as a merchant is to create designs AND to drive sales (via search engines, advertising, link exchanges, sponsorships, etc). The fulfillment company is just there to do the "grunt" work ie: Print the shirts via your desired method, setup your online store, handle your ecommerce, process your orders, ship your products to your customers, handle customer service, send you payments.
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Old May 4th, 2006 May 4, 2006 12:10:16 PM -   #3 (permalink)
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Default Re: Print Mojo and other online service Opinions

Thank you for your reply. I guess we have to get creative in other ways to get our shirts sold :-) I mean, get creative in drawing people to our stores.
 
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