A Family Affair

Ok, I'm hearing tradmark, don't trademark, it's expensive and not worth it, it's worth it. Please, someone tell me what is the best course of action? My questions are this:

I would like to trademark my company name and the name that I plan to use on my t-shirt logos. If I don't trademark my company name, can I go around using this name on business card and accounts? If I don't trademark my logo, how am I protected from someone stealing my name.

As far as designs, I've read that they are easy to copywrite. On method was to have a book of designs and copywrite the book as a collection. Is this the best course of action when copywriting the designs. I've read how it's fairly simple for someone to get around the copywrite by modifying one's designs, but I'm not going to concern myself with that at this point.

Thank for any help

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Solmu

Quote: Originally Posted by A Family Affair Ok, I'm hearing tradmark, don't trademark, it's expensive and not worth it, it's worth it. Please, someone tell me what is the best course of action?

It's really something each business has to decide for itself. Overall, it's worth it. Specifically when you're just starting out and may not be able to afford $400-$1000 in legal fees, you might be better spending money where it really counts (inventory or advertising for example).

Quote: Originally Posted by A Family Affair If I don't trademark my company name, can I go around using this name on business card and accounts?

Yes, assuming no-one else has trademarked it.

Quote: Originally Posted by A Family Affair If I don't trademark my logo, how am I protected from someone stealing my name.

By common law trademark, and by business registration. A trademark is (much) better, but it's not the only way to sue someone.

Quote: Originally Posted by A Family Affair I've read how it's fairly simple for someone to get around the copywrite by modifying one's designs

This is not true.

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