So, we dropped a whole mess of shirts on Brooklyn at the Renegade Craft Fair, definitely better than I expected. So now, we've got a little extra buzz, and a little extra cash, and a lot of people kept asking us if we had our Sandwich Dinosaur design in youth and toddler sizes. We didn't, but I think I'm gonna start up our youth line (would SEIBABY be a little too corny?), and hopefully it'll do well.
My question is this: what are considered decent prices for youth and toddler clothing? My shirts are generally priced at $21, and people seem happy with this, but would they pay that for a baby/youth/toddler shirt?
Would it make sense to have them priced the same as my adult shirts, or slightly less? I haven't figured out the exact cost yet, so my question here is about expectations and perception of youth clothes.
thanks!
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Good point Rodney. We see this same reaction in our customers. There is a general belief that youth stuff needs to be less expensive because it will only be usable for a few months. For us, the blanks cost almost as much or in some cases more than adult sizes. Parents on abudget think just like Rodney. Grandparents on the other hand have almost no limit on what they will spend for a tee if it is cute enough. For youth stuff, we sell mostly at the lower and higher cost ends. Different than adults where the sales cluster near the middle prices.
pricing them (kids shirts) a bit lower is a good idea.
I think the idea with selling cool kids shirts is that they will wear them to school etc... and they are your future customers. You would be surprised how loyal kids are to a brand they like. So absorbing some of the mark down pays off in the long run.
Also, parents like myself included, when they buy a couple of cool shirts for themselfs they will also take a few for the kids or vise-versa. I think a gradual expand to kids priced well will generate an increase in sales:::> Average Ticket Sales. Meaning more units sold. So in fact, the lower priced kids shirts become higher priced based on the total sale Average.....when parents buy them too.
Keep in mind, t's not just parents on a budget. I've spent a lot more for a t-shirt for myself, since I know I won't grow out of it (at least I hope I won't )
It's more about the perceived value of a kids t-shirt versus an adult t-shirt.
Even if your costs are the same, I think it makes sense to sell them for a bit less because of customer expectations.
They have no idea that it costs you the same or more, they only know that it will be grown out of in a few months and it looks like it doesn't take up much material. In their minds, it just has to cost less for you
Sure, you'll have some customers who will pay the same or more for a toddler tee, but I think you'll reach more customers and get more combined sales if you lower the cost on the toddler tees a bit to match the customer expectation.
There are, of course, high end toddler t-shirt lines that are "boutique" style designs. That's sort of a different clientele all together, but I think when you're selling both adult and kids shirts together, it's good to lower the price.
Quote:
Originally Posted by T-Bot
absorbing some of the mark down pays off in the long run.
Also, parents like myself included, when they buy a couple of cool shirts for themselfs they will also take a few for the kids or vise-versa. I think a gradual expand to kids priced well will generate an increase in sales:::> Average Ticket Sales. Meaning more units sold. So in fact, the lower priced kids shirts become higher priced based on the total sale Average.....when parents buy them too.
Tap into that youth market. Charge.. say 8 bucks for a toddler and 10 bucks for a youth size. I'll bet you'll sell a bunch of them.
Oh... add some monster stickers in with them.
I agree with this one. Most people do not like to pay much for infant and toddler shirts because they grow out of them so fast. My son is 18 mths and growing like a weed. I pay about $8 for his shirts now. I might pay $10-12 if it is something that I really like!
I think it depends on the the market your trying to capture and the area you'll be selling in. My wife's family owns two retail stores that carry youth and infant t-shirts and onesies. They sell them at a price point of $18 and up. I know they sell a lot of them out of their store in the city, but not so sure about the store outside the city.
Kids clothes are expensive as crap on the normal market anyway so people are going to pay $14-$16 if they like your product. Quick question...
I've been considering some fair's and events to sell shirts at but I have no idea how many shirts of each design i should print to bring with me. Any suggestions?
The 8-10 dollar range I suggested didn't take into account the target market that David aims for. My target market wouldn't pay much more than 12 for a youth tee but I can see that his market would. Plus he's using AA shirts so that's gonna raise it up a notch.
Just a thought for ya David, how about doing designs with baby monsters or something to put on youth tees? That would kick butt!
__________________ Everything tastes better on a stick
I've been considering some fair's and events to sell shirts at but I have no idea how many shirts of each design i should print to bring with me. Any suggestions?
I price my infant/kid shirts at $24 Canadian which is a few bucks lower than my adult tees. I use American Apparel so my initial cost is already a bit higher. Adults are my target (and what I focus my advertising/marketing on), but seeing I use plastisol transfers offering kids (and dog) styles is easy. They sell ok at that price online...and sell good at shows when I normally price them at 15-20 Canadian. I find the infant sizes and kid sizes 2-6 sell much better than sizes 8-12.
baby clothes VS adult clothes pricing 
Everything tastes better on a stick 
