Article: How I Did It (Under Armour Performance Clothing)
Interesting article, as Kevin Plank who started this company began with selling bootlegged t-shirts. His company is ranked second on the Inc. 500 list and will top $110 million in revenue.
Re: Article: How I Did It (Under Armour Performance Clothing)
Quote:
Do you make the shirts in long sleeve?" My response was: "Of course we make it in long sleeve." Then I get in my car, drive to the contractor, and try to figure out how to make the shirts in long sleeve.
Re: Article: How I Did It (Under Armour Performance Clothing)
I also found this interesting:
Quote:
Right now there's not an athlete on our payroll that we pay $5,000 on an annual basis. Roger Clemens wears our product. He's done two photo shoots for us and appeared in advertising. Mainly, we compensate him through charities he supports.
It's a good idea - the person feels supported, and you get a tax write-off Mutually beneficial for PR.
This is a discussion about Article: How I Did It (Under Armour Performance Clothing) that was posted in the General T-Shirt Selling Discussion section of the forums.
Article: How I Did It (Under Armour Performance Clothing) 
Mutually beneficial for PR.
